The traditional real estate model/company does not truly provide a clear direction and support structure for a sales executive to become successful in the real estate business. Typically, a new agent joins a brokerage and becomes overwhelmed with the myriad of choices, ideas and techniques from all sources – managers, newer agents, and seasoned agents. Traditional real estate managers are also caught up in a vicious circle of putting out fires, not having adequate training and expertise, and being managers instead of leaders and coaches.
At Prudential Americana Group REALTORS®, we have a model that is a proven, step-by-step process that allows the agent to evolve while mastering specific skill sets and giving them options through Level 1 Sorting. The model also defines the evolution of a leader, whether a branch management team member or a team leader in our organization.
The Level 5 Leadership Model
Prudential Americana Group, REALTORS® has developed an INDUSTRY CHANGING real estate business model based on a key concept explained in the best selling business book “Good to Great” by Jim Collins. The key principle of our real estate model mirrors that of “Good to Great” … “Level 5 Leaders channel their ego needs away from themselves into the larger goal of building their own great company.”
The Level 5 Leader has a mastery of all four levels as depicted in the Level 5 model. This model illustrates the natural evolution of a Real Estate agent through a systematic 4 Level progression. Each Level has a Focus and a specific skill set to master. Prudential Americana Group, REALTORS® understands that becoming a successful Real Estate agent can be overwhelming. When you follow this step by step model you will have the proper mindset to experience the success of a great small business owner while
avoiding the most common pitfalls and mistakes.
The Level 4 focus is on Team Building.
• The Level 4 Sales Executive understands that Team Building is a detailed process that requires commitment, passion and the vision to create a great, enduring small business.
• As a small business owner, the Level 4 Sales Executive focuses on building an asset out of their business and begins to plan their exit strategy.
• Prudential Americana Group, REALTORS® has established and defined specific systems that are essential to creating a success-oriented working environment for team building. The systems are designed to be customizable for the Team Leader and will allow a new Team Associate to simply “plug-in” and start using the varied team procedures for acquiring and conducting business.
