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March 2007

How to Write Powerful Goals, Pt 1

Many people start the new year with “resolutions” ranging from working out to losing weight to quitting a bad habit.  I, for one, don’t believe we need to wait until the dawning of the new year to get motivated and take action toward a desired goal.  I also prefer to use the term goal or outcome not resolution.  So, the first step is to set aside some quality time to work on your goals for the year.  Download this Goals Worksheet to assist you in writing your desired goals/outcomes.  Download keys_to_an_achievable_outcome.doc

Here are some key questions to answer for creating achievable and powerful goals or outcomes.

  1. What specifically do you want?  Stated in the positive, present-tense, as if you already have it.  Clearly defined, vibrant, written goals in all areas of you life.   (Spiritual, Personal, Family, Business, Financial, Fun-Hobbies-Travel)
  2. Where are you now in relation to the desired outcome?
  3. What will you see, hear, feel, etc when you have it?
  4. How will you know when you have it
  5. What will this outcome get for you or allow you to do?
  6. Is it only for you?  Or is it for others also?
  7. Where, when, how and with whom do you want it?
  8. What do you have now, and what do you need to get your outcome?
    Have you ever had or done this before?
    Do you know anyone who has?
    Can you act as if you have it?
  9. For what purpose do you want it?
    What will you gain or lose if you have it?

See: How to Write Powerful Goals, Pt 2

Are you ready for coaching? Take your business to the next level today. Schedule a complimentary 30-minute coaching session today to find out more.

Let us be your virtual coach as well.  Learn at your own pace and on your own schedule.  Our on-demand online courses integrate multi-media with an intuitive learning management system. Learn more about becoming a member of our community at WBNL Coaching.


5 Principles of Success

1.  Have a Plan. Know Your Desired Outcome.  A Written Business Plan with clearly defined, vibrant goals.  Make your goals S.M.A.R.T.

S    Specific; Simple
M    Measurable; Meaningful to You
A    As if Now; Achievable; All areas of your life
R    Realistic; Responsible/Ecological
T    Timeframe; Toward What You Want

2.   Take Action.  Be willing to do what it takes to accomplish your outcome.  Master behavioral flexibility.  The Law of Requisite Variety states that the person or system with the most flexibility of behavior will control the system.

3.   Measure & Track Your Results.  You can’t improve what you don’t measure.  Identify the method for determining achievement of your goal/outcome and track your progress.  An excellent tracking system will allow you to make necessary course corrections and adjustments as well as gage your overall success.

4.   Be Open to Change.  Operate from a Physiology and Psychology of Excellence.  Be in control of your mindset(attitude).  Choose to be in a powerful, positive state.  Take Personal Responsibility for your actions. Be on the Cause side of the Equation –not the Effect side.  Be aware of your constitution, health and physical well-being.  Ingest healthy, nutritious foods that uplift you and give you energy.

5.  Ask for Help!  Find someone – a mentor, coach, consultant, expert, professional – to assist you in reaching your desired outcome.  The right person can offer a third party perspective; provide necessary guidance, accountability and expertise.

Remember:   “Perception is Projection”   and  “To Think is to Create”

Ask yourself this question often:   “What am I focusing on right now?”   “Am I focusing on what I want or what I don’t want?”

To maintain consistent results:

  • Choose the “Cause” side of the equation
  • Focus on what you want
  • Take appropriate action toward your desired outcome

Are you ready for coaching? Take your business to the next level today. Schedule a complimentary 30-minute coaching session today to find out more.

Let us be your virtual coach as well.  Learn at your own pace and on your own schedule.  Our on-demand online courses integrate multi-media with an intuitive learning management system. Learn more about becoming a member of our community at WBNL Coaching.

Keys to Success in Real Estate Team Building

Building a successful and profitable team is truly an art as well as a science.  The initial priority considerations are hiring talented individuals for your key staff positions and implementing effective business and real estate systems. 

1.   Hire Talented People to Key Positions

  • TbmodelTeam Manager – A Critical Factor
    The key to building a successful, productive and enduring team is having an effective Team Manager.  The Team Leader who recognizes this basic concept will enjoy the benefits of more time, more income, less stress and the creation of a business asset that incorporates an exit strategy (the brokerage within the brokerage model). 

    The duties and responsibilities of the Team Manager include:

    • Set up and implementation of all team building systems that generate additional leads and income for the team
    • Recruiting team associates
    • Training and retaining team associates
    • Holding the team associates accountable to goals and production standards

    Your other key player is a solid administrative assistant/transaction coordinator.  Hiring an assistant is actually first priority if you don't already have one.  A general rule of thumb is that you are ready for an assistant when you are consistently closing 2-3 transactions each month.

    Here are some documents to get you started in the process of hiring an assistant:
    Sample Admin Assistant Ad Copy Download re_admin_asst_ad_copy.doc
    Sample Interview Questions Download InterviewTemplate.doc
    Job Description Template Download template_job_description.doc

    Don’t hire team associates until you are ready!  And ready means (1) you have an administrative assistant or transaction coordinator and ideally also a Team Manager and (2) you have established systems in place.

2.  Implement Effective Systems

The following business and real estate systems are essential to creating a productive, profitable and successful team:

  • Business Basics, Incorporating and Financial Essentials
  • Team Vision, Mission and Core Values &
  • Team Unique Value Proposition (UVP)
  • Team Organizational Chart
  • Team Business Plan & Goal Setting
  • Team Building Basics
  • Team SOI/Referral System
  • Team Listing System
  • Team Farming System
  • Lead Generation & Follow-up Systems
  • Recruiting/Affiliation System
  • Exit Strategy

Systems + Staff = Success & Sanity!

Recommended Reading:

eMyth Revisited

Getting Things Done


Visit to learn more about our coaching program and online training membership options. Your FREE, basic membership includes a complete real estate business-planning course and downloads.

RISMedia Article on Blogging

This article entitled, If You Blog It, Will Leads Follow? from RISMEdia is a good overview of why blogging has become a necessary tool to use for increasing your marketing presence, establishing your brand, building relationships with your client base and positioning yourself as a market expert.   Some blog basics include being clear about the goal of your blog, committing to posting frequently and promoting your blog.

The Secret Movie 30 Day Challenge

Andy Wibbels, author of the excellent book on blogging (Blogwild) is sponsoring The Secret Movie 30 Day Challenge.  Andy is a self-proclaimed "Secret Skeptic" and ranted on the Secret movie on this blog post.  I actually agree with some of his points - specifically that it takes more than a wish to manifest what you want - it takes action, hard work, determination, a plan and a burning desire for it.  So, I love that he is promoting this challenge to manifest what you want in 30 days - it's not too late to start!  Just click here to get the details, listen to the audio from March 1st about the challenge and download the worksheet.  Happy Manifesting!


Discover the power of business coaching – Book a Free 30-minute consultation with Jan

3 Character Keys to Real Estate Success

After 14 years as a salesperson, broker-manager, trainer and coach in the real estate industry, I've found that the top agents in this business have certain traits.  Top sales people are driven, risk-takers, independent, success-oriented, and entrepreneurs.  They also share the following 3 key characteristics:  a great work ethic (they show up and work their plan), unwavering perseverance and a positive, can-do attitude or mindset.


a.  Goals - The end to which all effort is directed.

  • Clearly defined, vibrant written goals in all areas of your Life (Spiritual, Business/Career, Family/Relationships, Financial, Personal)
  • Write them down and review daily
  • Turn priority goals into affirmations
  • Measure your goals -  You cant improve what you don't measure
  • Use visual goal boards

b.   A Written Business Plan

  • Goals
  • Personal & Business Budgets
  • Listing & Sales Goals / Action Plan

c.  Consistency

  • Implement Effective Systems
  • Be Intentional & Specific with your actions
  • Do the ordinary tasks with such consistency it becomes extraordinary
  • 30 days = Habit Change; One Year = Lifestyle Change

Continue reading "3 Character Keys to Real Estate Success" »

Mark Stark Conference Call on Culture

Here's an audio file of a recent conference call by Mark Stark, CEO and Owner Broker of Prudential Americana Group, REALTORS.  The topic is Culture.  Mark drives home the main point that Culture is simply People!  A company is only as good as its people - It only is its people.  He elaborates on how to create a positive, fun, productive, caring, supportive, 100% responsible, make results happen culture.

"Billion Dollar Agent" Book Reviewed

Here is a great article from Inman News entitled "Become a billion-dollar agent: Real estate's new standard for success."  The article by Bernice Ross is discussing the book by Steve Kantor "Billion Dollar Agent - Lessons Learned."   Some of the highlights of the article and book:

  • Build your business on your passion and delegate everything else
  • Get a strong support team
  • Have written goals
  • Take time to "work on" your business rather than just "working in" your business (E-Myth Revisited)
  • Billion dollar agents are "hunters" - active prospecters
  • Be creative in leveraging your systems
  • Be a voracious learner
  • Get a personal and business coach!

Expert on Forming Corporations to Speak at March 12 Coaching Session

Bonnie Simon of Corporate Credibility, LLC will be our guest speaker on Monday, March 12.  Bonnie is certified as an instructor for continuing education in Nevada nad her course on corporations is the only one of its kind in Las Vegas.  Bonnie can be reached at 702.336.6300 or

Do you know the answers to these questions? If not, Corporate Credibility can help you answer them and find out which entity is appropriate for you and your business.

        • Should I incorporate? And if so, which entity is best for my business?
        • Which entity will allow me to cut my Self Employment tax in half?
        • Which entities will protect my business in case of a personal lawsuit?
        • Are there any advantages to incorporate my business in Nevada or Delaware?
        • What deductions can you take as a corporation that you cannot take as a sole proprietor, or are there any?

Download group_coaching_course_descriptions.doc for all the details of the class and schedule of future coaching sessions.

"Team Building 101" Group Coaching set for Monday, March 12

The first group coaching session for team building is scheduled for Monday, March 12, 1-4 pm at the Equity Title Training Center (Tenaya/Flamingo).  Here's what we will be covering in Session 1:

Team Building 101 - How to Run a Profiable Business

  • What is team building?  Why do I want to build one?
  • The team building model and philosophy
  • The four successful components of any business
  • Team Leader Agreement & company policy
  • Hiring key players - Team Manager & Admin Support
  • Your Team Vision, Mission& Core Values
  • Defining your Unique Value Propostition (UVP) for your clients and your team
  • Establishing and running your business like a real business

Reserve your seat today by registering with the Strategic Growth Division, 318-4043,