There are many good reasons to create and maintain a blog... these are my top 6:
1. Relatively easy and cost-effective web solution
- Don’t need to be a “techie” to create a blog
- Real time, fresh, relevant content
- Easy to maintain and post
- There are many free blog platforms
- Your time and commitment is the main resource needed
2. Create higher Search Engine Rankings
- Blog posts are coming up more and more frequently in search engines
- Again…fresh, relevant, keyword specific content is the key!
- Your blog can be an extension of your website – have a link to your primary real estate website on your blog
- Don’t (over) sell your listings or yourself on your blog – use your website for the promotion and selling
3. Build a community
- Your blog is an opportunity to communicate with both current and potential future clients and customers
- Create a buzz with compelling content that keeps readers coming back for more - maintain loyal customers by providing the information they want
4. Position yourself as a niche market/industry/local market expert
- Write about your area of expertise in the business
- Use your blog to provide specific content and info to groups like:
Your SOI/Past Clients
Geographical Farming Areas
Other Niche Markets (FSBO/Expireds/High Rise/Condos/Land, etc)
5. Marketing and branding
- Your blog can further promote your local brand and add to your overall marketing presence
- Just remember – the blog forum is more about community, networking, communication, sharing information – not just selling.
6. Generate Leads
- Ultimately when you provide valuable, informative and compelling content on your blog and
- develop a relationship-based approach to sales and
- demonstrate to the reader/visitor your human side, your unique voice, your transparent-self… I, for one, believe it can turn into business!
Next in the How to Blog Series: 6 Questions to Ask Yourself Before Creating A Blog
