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July 2007

How to Design Your Exit Strategy

On my Active Rain Blog, I started a series of posts on how to Create a Saleable Asset and Design Your Exit Strategy. 

Here's what I will be covering in this series:

  • Determining the value of your real estate business
  • The Essential Real Estate Business Systems
  • Real Estate Team Building Systems - an overview
  • Establishing metrics to measure your business health
  • Exit Strategy - from training your replacement to buyout considerations

Visit this first post for some ideas on how to determine the value of your real estate business.

 

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Your basic, FREE membership includes:

WBNL Coaching Real Estate Business Plan Online Course and Downloads


Another Reason to Join Active Rain - Referrals!

On June 12, I posted Reasons to Join the Active Rain Real Estate Network .  At that time there were over 36,000 members (professionals from real estate, mortgage, title and related industries).  As of today, there are now close to 40,000 members.  In fact, a recent press release on Active Rain states:

SEATTLE, July 11 /PRNewswire/ -- ActiveRain, the world's largest social networking site for real estate professionals, marked its one-year anniversary today by surpassing 35,000 members and 120,000 posts, and projecting monthly double-digit growth over the next 12 months.  For the full report: World's Largest Social Networking Site For Real Estate Professionals Grows Faster Than Wikipedia In Inaugural Year

Arreferral_4Yesterday, Active Rain announced the launch of their newest feature  - a Nationwide Referral Exchange.   The system is really simple to use.  Just post your referral.  Interested real estate agent members can request your referral by completing a comment box which sends an email to you then you select who to accept as the referred agent.  You can also browse the posted referrals and request or post your pitch to get a referral.  The referral fee is negotiated between the agents.

For now the service is free.  According to the AR press release, starting in 2008 there will be a $20 monthly fee to participate in the service.   I invite you to Join the Active Rain network of professionals.

In addition to this new referral exchange, you can generate potential leads by creating and posting relevant market content to your AR blog that can be featured in "Localism"   This feature of Active Rain is geared toward the public and as Localism.com describes what it is:

Localism will be the premier spot on the Internet for accessing local real estate information provided by those who understand local markets the best, real estate professionals.

  • Find meaningful real estate information, not just demographics and listings.
  • Get perspective on local real estate markets from the experts.
  • Interact 1 on 1 with agents to get your questions answered.

I invite you to join the Active Rain Network today and generate some additional business while networking with your peers.

 

Join our Wanderers' Club - The Real Estate Training & Coaching Membership Platform

Member Benefits include:

  • 3 Steps to a Powerful Real Estate Business Plan Course
  • Monthly WBNL Coaching Newsletter +Access to members only articles and downloads
  • Access to All Online, On-Demand WBNL Courses
  • Monthly Training Workshops
  • Private Facebook Group
  • Private LinkedIn Group
  • Monthly Group Coaching & Support Online Event
  • Special discounted pricing on WBNL events and products

What Makes A Good Blog? How to Blog Series

I subscribe to and read over 30 blogs.  My feed reader changes as I add new and intriguing blogs and delete those that I find have lost their edge, don't udpate often or simply don't interest me any longer.  In reviewing why I subscribe to a blog (and why I delete it from my reader) I formulated this list of common features of the blogs I feel are good or great:

  1. Author's true voice, honesty, passion and personality shines through the posts
  2. The blog is upated frequently with well-written, quality, compelling and interesting content
  3. Author is transparent about who is writing the blog and what it's about
  4. The blog author invites a conversation - a blog was not intended to be a monologue
  5. Posts are easy to read and convey clarity, brevity - and for me - either inform, educate, or entertain
  6. The blog has a clear purpose and topic (s) and the author delivers content that keeps me coming back for more!

Next up: How to Post a Comment on a Blog


Anatomy of a Blog - How to Blog Series

Today's post is about the elements and features of a blog.  We will be covering several of these topics later is the series including the blogging software I recommend - Wordpress, Typepad or Blogger.  I use Typepad for this blog.

Design Options

Most of the blogging platforms have a variety of template designs and format options. After deciding on a theme, you’ll want to decide if you want the 1, 2 , or 3 column format.  I prefer the 3 column format.   So, let’s use my blog as the example to describe the various elements.  Starting at the top, you see the header which contains the blog name and tagline.  TIP:  The title and subtitle should tell the reader what to expect in your blog.

Main Section
Next, the middle or main section contains the blog posts.  The most recent at the top and then listed in reverse chronological order.  The posts are your content for the blog – mini-articles, commentary, information, etc.  Each post has a specific title and date. My page is set for a maximum of 10 posts on the front page. 

Other features of the main section:

Categories – relevant keywords or tags for the post.  Categories are a critical navigational and organization tool for your blog.  Choosing the right categories will help readers find your content later.  Note that there is a CATEGORY area in the sidebar for quick navigation to all posts on a specific topic.  You can have multiple categories for a specific post.

Permalink  -  A permanent link (or URL – webpage address) to the specific post.  This allows other bloggers to link to your post on their blog.  It is also a link to the permanent location of the blog post for future reference or use.

Comments – A key distinguinshing feature of a blog vs. a traditional website.  This is where a reader can post their comments to your individual post.  Your blogging software will have options for approving and even allowing comments.

Trackback – A way of tracking a thread of comments/conversation on a particular post.  For example, I write a post on my blog.  You write a post on your blog and include my trackback URL.  My blog will now update the original post with a link to every blog that has tracked back to me, allowing me and my readers to see who has commented on the post and what they have said.

Continue reading "Anatomy of a Blog - How to Blog Series" »


Interview with Matthew Hardy of Real Estate Success Tracker


MP3 File
Last week I interviewed Matthew Hardy, developer and designer of a powerful Real Estate software system called Real Estate Success Tracker (REST).  You can listen to the call above or download the audio file.
 
 
Several weeks ago my team and I previewed the unique features and usability of the program through an online demonstration with a team from REST.  Simply put, I was impressed.  The program is a comprehensive, easy to use tool to follow-up with your sellers, buyers, and sphere of influence as well as track your real estate transactions.  The online training and tech support is also outstanding.
 
Key questions and points from the telephone interview:
  • How is REST different than the competition
  • Challenges facing today's real estate agent
  • Why use REST
  • Functionality, features and cost
  • Using REST with teams and multiple users
  • Tech support and training available
I invite you to check out the software and take it for a test drive yourself.  For more info contact the REST Team at:
480-626-4461
 

Join our Wanderers' Club - The Real Estate Training & Coaching Membership Platform

Member Benefits include:

  • 3 Steps to a Powerful Real Estate Business Plan Course
  • Monthly WBNL Coaching Newsletter +Access to members only articles and downloads
  • Access to All Online, On-Demand WBNL Courses
  • Monthly Training Workshops
  • Private Facebook Group
  • Private LinkedIn Group
  • Monthly Group Coaching & Support Online Event
  • Special discounted pricing on WBNL events and products

siness-planning course and downloads.