In the coming weeks, I will be posting a series of articles on how to implement effective systems for your real estate business. As I conduct group coaching sessions for Prudential Americana Group, REALTORS, I will post the supporting documents, key strategies and any audio or video files from the training classes.
The focus of these sessions is to work on your business while you are also working in the business. Most training and coaching programs focus mainly on skillset - prospecting, sales techniques, closing, contracts, listing and selling techniques. Of course, mastering these key real estate sales skills is critical to the overall success in your business. I also believe in teaching solid business and financial systems which ultimately can streamline your business, increase productivity, give you more balance between work and family, leverage your time and resources and eventually create a viable exit strategy.
The first step toward building a successful real estate team is to implement key business systems that work for you as the individual lead agent. Once you have created and refined these systems it is easy to develop a team version that team associates (buyers agents) can simply plug into without reinventing the wheel.
For those interested in building a team, I will be discussing team building systems and strategies upon the completion of this series on basic real estate systems.
Here's what you can expect in the coming weeks:
- Real Estate Business Plan and Goal-Writing
- Creating Your Vision, Mission, and Core Values
- Developing Your Unique Value (Selling) Proposition
- Personal Promotion, Branding and Marketing
- Past Client/Sphere of Influence/Referral System
- Listing System
- Buyer/Escrow System
- Farming System
- Lead Generation and Follow-up System
- Internet, Blogging, Social Networking Strategy
- Business Financial Basics for the Real Estate Agent
Here's the link to the Real Estate Business Systems series page
