Real Estate Business Systems - Series Overview
Common Questions and Answers on Short Sales

Real Estate Business Plan, Goal Setting and Action Plan

Basic Business planning is a 3 step process:

  1. Set Your Goals/Outcomes

    Keys to Achievable Outcomes and Write Your Goals - Download Keys-to-an-Achievable-Outcome.pdf

  2. Create Your Written Business Plan

    Form to Review your Previous Year's Business Download a_review_of_your_business.pdf

    A basic 3 page Business Plan  Download basic_real_estate_business_plan.pdf

  3. Track and Measure your Results

    Basic Income and Expenses Statement  - Download income_statement.pdf

Business_planning Visit this post - "Three Steps to Creating A Real Estate Busines Plan" for more details on real estate business planning and to download all the business planning and goal setting forms. 

Once you have your business plan in place, it is critical to review it and make necessary course corrections at least quarterly .  On a monthly basis, make sure to use the performance dashboard or a suitable tracking form to record your actuals and compare them to your plan or goal.

From the business plan you can create your daily, weekly, monthly ACTION PLAN.  This plan will outline the income-producing activities and other tasks you are committed to in order to achieve your  desired outcomes.  Review and stick to your Action Plan DAILY! 

  • Put the document in front of your dayplanner
  • Post it in your workspace
  • Tape it to your bathroom mirror and review it daily
  • Review and record your results daily also

A basic mantra or affirmation for your consideration and real estate success could simply be:

"I make one qualified appointment daily!" 

Create an Action Plan that works for you -
it may consist of some of the following activities:

  1. Make ______ contacts daily
  2. Send ______ personal notes weekly
  3. Add _______ people to your database weekly or monthly
  4. Contact _____ FSBOs weekly
  5. Contact ______ Expireds weekly
  6. Hold ______ effective open houses weekly/ monthly
  7. Mail or email to your SOI/Past clients valuable market information monthly
  8. Mail or email to your designated farm of ______  properties monthly
  9. Door knock/ door drop _________ houses monthly
  10. Take ____ past client to lunch monthly
  11. Network with ____ business to business referrals monthly
  12. Hand out 5-10 business cards, 5 days/week and actively ask for business or for permission to add them to your database

Other resources:

5 Principles of Success

Keys to an Achievable Outcome

Career Realty - Business Plan Downloads page - a more detailed excel-based business plan, samples, budgets and other tracking forms are available at this website.

Quick Link to all posts in this series:  Real Estate Business Systems Series