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June 2010

Building Your Social Media Profile Panel at RISMedia Social Media Summit

I had the opportunity to be a part of a dynamic panel on Social Media Profiles at the RISMedia Leadership Conference/Social Media Summit in Rye, New York (June 9-10).

The panel was facilitated by Krisstina Wise, Broker-Owner of The Good Life Team in Austin, TX.  Krisstina has (in just over a year) dominated in her market place with her web presence through blogging and integration of other key social networks like Facebook and Twitter. More than 50% of her business is generated through social media. 

The panel included:

  1. Pat Wattam, Broker/Associate, Re/Max First in Baton Rouge, LA
  2. Anthony Crecco, Broker/Owner Crecco Real Estate
  3. Craig Donato, CEO. Oodle
  4. Rebecca Chandler, Director of Marketing, The Real Estate Book  

I discussed the importance of knowing your goals (purpose, outcomes) before embarking on your social media marketing journey.  Here are the key questions to consider:

What do we want to accomplish with our social media strategy? Be specific.

  • Do we want to communicate and build more relationships online?
  • Build brand awareness?
  • Visitors complete a form, sign up for something, calls or emails for more information, become a prospect for our business or service?

Who is our target audience? Our perfect customer?

  • What social media and networking sites are they using?
  • How do we know or how can we find out?

Who is going to maintain our social media presence?

  • Write and upload the blog posts?
  • Status updates? 
  • Do we have the resources to sustain our strategy?

How do we measure success?

  • Are we measuring views, traffic, comments, subscribers, leads, sales?

I also reviewed some strategies for managing your online brand (name reputation). 

1parkplace has a free report The 5 P's of Social Marketing which includes a checklist for building your social network profiles and a list of sites to monitor your brand online.

Request your Free copy of this report as well as several others at:


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Fannie/Freddie (GSE) Announce HAFA Guidelines.... finally!

On June 1, 2010 both Government Sponsored Enterprises (GSEs) announced their guidelines for HAFA (Home Affordable Foreclosure Alternatives).  These programs will allow homeowners with GSE loans to pursue a short sale or deed-in-lieu of foreclosure if they are unable to secure a modification under the government’s foreclosure prevention program.

Both programs are almost identical to the Treasury's HAFA program that was effective April 5, 2010 for non-GSE mortgages.  Which makes one wonder..... why the big delay? 

The borrower must first be evaluated and denied for a Making Home Affordable Program (HAMP) workout plan. The GSE HAFA programs take effect Aug. 1, 2010, but servicers are allowed to use HAFA immediately.

After reviewing the guidelines, here are some minor differences from the Treasury HAFA program:

Servicers are eligible for a $2,200 cash incentive for each completed short sale (it is $1,500 for non-GSE HAFA) and $1,500 for each completed deed-in-lieu. 

Freddie Mac Eligibility: 60 days late and have cash reserves less or $5,000 or 3 times their monthly mortgage. Borrowers may be in foreclosure, in pending litigation involving the mortgage, or in active bankruptcy.

In addition, Freddie said it does not require or accept cash contributions or promissory notes from the borrower.

Quick links to GSE HAFA Resources:

For a breakdown and side-by-side comparison of the key points, read Darren Welsh's blog: TGIF Legal Tip: Fannie and Freddie HAFA Programs


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CFAC Designation Course (Short Sale Training) in Las Vegas, June 18, 2010

Certified Foreclosure Alternatives Consultant℠

CE..5094000-RE 7 Hrs. General

This course is approved by the Nevada Real Estate Commission

CFAC-Designation Course Information

Friday, June 18th 9am-4:30am ~ Lunch included!

iMortgage 9139 W. Russell Rd., #100, LV, NV 89148
(Behind Bank of George in the Desert Canyon Business Park ~ 215 and W. Russell Rd; take Jerry Tarkanian Way to W. Oquendo Rd.)

Once you complete the Certified Foreclosure Alternatives Consultant℠ Designation Course, you’ll be a trained consultant who understands the alternatives to foreclosure with an emphasis on the short sale process. A CFAC℠ encourages clients to partner up with other trusted advisors such as attorneys, CPA’s, and financial consultants. A CFAC℠ educates the client so they can make an informed decision as to what’s in their “best interest.” If the client determines the short sale is their best option, no one is better trained to competently, diligently, compassionately, and successfully process a short sale transaction than a CFAC℠.

CFAC Designation for short sales



If you’ve already earned the Certified Short Sale Professional (CSP) designation, it’s only $149!

That’s a savings of $80.00 off the regular $229.00 price!  Apply coupon code: CSP149

If you’re a non-CSP join our FREE and pay only $179.00! That’s a savings of $50!  Apply coupon code: SSPN


The path to pursuing a CFAC℠ certification is straightforward. Complete the qualifying 7 Hr. classroom core course. One day in length. Review the course materials online and pass the CFAC℠ exam. For further information, contact Steven Kitnick at (702) 255-8722.

Cancellation/Refund Policy: There are no refunds. With 48-hour notice, class credit will be issued.


Join the WBNL Coaching Wanderers Club - The online, virtual coaching and training platform for Real Estate and Business Professionals.

Your basic, FREE membership includes:

WBNL Coaching Real Estate Business Plan Online Course and Downloads