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April 2014

March 2014

RealTech Conference in Las Vegas on April 17, 2014 - Future of Real Estate and Technology

Join me at this year's RealTech conference in Las Vegas at the Riviera on April 17th.  I am one of the featured speakers...

Finding WIN-WIN-WIN Solutions with MLS technologies and data-handling

Control of MLS data and Listing syndication continue to be a controversial and highly debated topic in our industry. As consumers continue to demand more meaningful data and a better user experience online, what can we do as brokers/agents, associations and technology companies to work toward that outcome?

Get 50% off of  normal ticket prices - just use promocode SPEAKER50. Currently, tickets are selling for $199.


Last year, over 350 brokers and agents from all over the country came to San Francisco for RealTech 2013 to hear great speakers and see new startups talk about the latest technologies in the real estate industry. Brought to you by Reesio, RealTech 2014 is expected to draw over 500 brokers and agents, and promises to be an even bigger and better event.

Included in each ticket price are the following:

  • General Admission pass to see all speakers and all exhibitors.

  • Breakfast, Lunch, Snack Breaks, and Cocktails fully included.

  • Access to special hotel room rate at The Riviera for only $45/night.

They have an all-star lineup of speakers from some of the top companies in the industry who will share their expertise about real estate tech with you. This is a must-attend event for brokers and agents looking to grow their business and to utilize the latest technologies in doing so.

Discover the power of business coaching – Book a Free 30-minute consultation with Jan

Short Sale Certification Course - CFAC Designation - April 18, 2014

Certified Foreclosure Alternatives Consultant℠

CE.5094000-RE 7Hrs. General 
(This course approved by the Nevada Real Estate Commission for continuing education credit) 

Course is Nevada-specific ~ taught by Local Authors & Trainers! Jan O'Brien, Steven Kitnick

Next CFAC Class:
Friday, April 18, 2014, 9:00 am to 4:30 pm
Lunch Included 

Download Course Flyer

8363 W. Sunset Rd #350, Las Vegas, NV 89148
215 &  Durango.  Just 2 blocks east of S Durango.  Take Gagnier Blvd south tot he 8363 Building which faces the 215

Investment: $99 if you pay before April 16th - Otherwise, $129.00
No other classes, costs, or fees!

You do not need a real estate license or belong to any association or organization!
Pre-Register Today! ~ Seating is Limited to 28 Attendees! Filling Up Fast!

Register ONLINE Now or call (702) 255-8722


 Get answers to these questions and more.....

  • Is a short sale the answer to your client’s situation?     
  • What liability will you incur if you recommend a short sale without exploring alternatives?    
  • What are the alternatives to foreclosure?      
  • Why should you partner with attorneys, CPA’s and other trusted advisors?       
  • How do you reduce the potential risk and legal liability when processing and negotiating a short sale?        
  • What are the options for negotiating a short sale?  Who can legally do it? 

Once you complete the Certified Foreclosure Alternatives Consultant Designation Course, you’ll be a trained consultant who understands the alternatives to foreclosure with an emphasis on the short sale process.

Course content includes:

  • Using the Educational / Consultative Approach
  • Advanced Communication & Negotiation Techniques
  • Current Market Trends
  • Nevda Foreclosure Mediation Program
  • Options for Remaining in the Home
  • Options to Sell or Give Up the Property
  • A Complete Short Sale Listing System
  • Effectively Working With Short Sale Buyers
  • Loss Mitigation and Servicer Processing Tips
  • How to Reduce Your Risk & Liability in Today’s Market
  • Legal & Tax Ramifications for the Short Sale Seller

Visit to learn more about our coaching program and online training membership options. Your FREE, basic membership includes a complete real estate business-planning course and downloads.


9 Strategies to Level Up Your Real Estate Business

KeyThere are opportunities in any real estate market for those who are willing to make the necessary adjustments in your action plan, skillset and mindset!

The following 9 key tactics are my observations and best advice on how to Level Up in the Real Estate Business.  These strategies are timeless and easily adapted for any business owner.

  1. You ARE the Creator of your Reality. Take personal responsibility for where you are at this exact moment.  All of your thoughts and actions have lead you to this exact place in time.  If you are not entirely pleased with your results, then change your thoughts and take action toward what you want to create.   Check in with yourself often.  Are your thoughts positive or negative - towards or away from what you desire? Do you find yourself slipping into the negative muck and mire - from the media or the glass is half-empty people around you?  Be deliberate and intentional in your thoughts and actions.  Focus on what you want not on what you don’t want.

    Recommended reading & resources:  Think And Grow Rich, 5 Agreements that can change your life

  2. Educate yourself about the market, understand the trends and statistics.  Know the inventory.   Identify other niche target markets for your area and develop a plan to generate business from those sources that work best for you.  Identify one or two areas to improve personally and/or professionally.

    Continuous learning is the minimum requirement in any career field:

    1. Read something to enhance your personal or professional development a minimum of 1 hour/day
    2. Take specific courses, seminars, or workshops based on areas you want to improve or master
    3. Listen to audio programs in your car (average car owner spends 500 to 1,000 hours/yr in their car
    4. Practice, practice, practice

  3. Improve and upgrade your qualifying, presentation and closing skills.  Learn how to better present the history and current real estate market story to your buyers and sellers.  Update your buyer and listing presentations with supporting graphs, statistics, etc.  Take sale-able, properly-priced listings!  Use all of your available company marketing and advertising tools. Practice, Practice, Practice your closing and qualifying skills.

  4. Have a written business plan with specific goals.   All smart business owners have a written business plan and clear, specifc goals. Track your results, expenditures and return on investment.   Know what’s working and what is not and make the appropriate adjustments and course corrections.

  5. Get back to the basics.  Do you have a solid Sphere of Influence/Referral system in place?  Are you prospecting  daily? Have you selected 3-5 target markets to concentrate on this year? Do you have a powerful Listing and Marketing Proposal? Do you conduct a formal buyer consultation and qualification? Take classes or training in areas that you want to refine or improve.

  6. Implement Effective Business Systems. Are you working on your business while also working in it? Most real estate agents are not running their business as a true business.  They are simply the "technician" working with buyers and sellers toward a successful close of escrow and collecting a commission for services rendered. 

    Create and implement key real estate business systems that work for you as an individual agent in these key areas of your business: 

    •     Real Estate Business Plan and Goal-Writing
    •     Develop Your Unique Value (Selling) Proposition
    •     Personal Promotion, Branding and Marketing
    •     Past Client/Sphere of Influence/Referral System
    •     Listing System
    •     Buyer/Escrow System
    •     Farming System
    •     Lead Generation and Follow-up System
    •     Internet, Blogging, Social Networking Strategy
    •     Business Financial Basics for the Real Estate Agent

    Recommended reading:  EMyth Revisited

  7. Adopt a daily ritual to start your day in a positive mindset.  Show up - Mentally, Physically, Emotionally and Spiritually.  Now more than ever it’s important to get up, do your morning mindset ritual, get dressed for success and go into the office or that first appointment.  Some suggestions…morning meditation, prayer, exercise, read your affirmations, review your goals, eat breakfast, review your day’s tasks and schedule. Exercise and eat properly for you.  I recommend yoga

  8. Create a daily activity plan and stick to it.  Time block for best results. Know how many calls, face-to-face contacts, emails, mailers, contacts you must make before you call it a day.  Challenge yourself with daily goals - don’t go home until you have at least one appointment for example.

    Recommended reading & resources:  Getting Things Done Book; GTD post

  9. Get an accountability partner or hire a coach. Ask for help.  Help each other.  Form a mastermind or accountability group

Are you ready for coaching? Take your business to the next level today. Schedule a complimentary 30-minute coaching session today to find out more.

Let us be your virtual coach as well.  Learn at your own pace and on your own schedule.  Our on-demand online courses integrate multi-media with an intuitive learning management system. Learn more about becoming a member of our community at WBNL Coaching.

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