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January 2018

Recent Facebook Changes - What You Need to Know

 


 

On January 11, 2018, Mark Zuckerberg announced a major change about the Facebook news feed.  In this tip, we discuss these changes and, more importantly, share several strategies to adjust to the changes for your business and social media marketing plan.

Here is an excerpt from the Zuckerberg post:

One of our big focus areas for 2018 is making sure the time we all spend on Facebook is time well spent. …. we’ve gotten feedback from our community that public content — posts from businesses, brands and media — is crowding out the personal moments that lead us to connect more with each other. The first changes you’ll see will be in News Feed, where you can expect to see more from your friends, family and groups.  As we roll this out, you’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard — it should encourage meaningful interactions between people. 

From Facebook’s Adam Mosseri, Head of News Feed

What is the update?

Today we use signals like how many people react to, comment on or share posts to determine how high they appear in News Feed.

With this update, we will also prioritize posts that spark conversations and meaningful interactions between people. To do this, we will predict which posts you might want to interact with your friends about, and show these posts higher in feed. These are posts that inspire back-and-forth discussion in the comments and posts that you might want to share and react to—whether that’s a post from a friend seeking advice, a friend asking for recommendations for a trip, or a news article or video prompting lots of discussion.

We will also prioritize posts from friends and family over public content, consistent with our News Feed values.

Does this mean you are eliminating Page content from News Feed?

No. This update is not the same as the recent tests where all Page content was moved to the Explore Tab. Page posts will still appear in News Feed, though there may be fewer of them.

  

What Can You Do to Adjust and Leverage Facebook for Your Business?

Post engaging, quality content that prompts comments and interaction – Instead of prioritizing posts based on comments and shares, Facebook will now push content to the top of your News Feed that the algorithms predict will spark meaningful “back-and-forth discussion.”   This change means a less crowded news feed and ultimately minimal posts from businesses and brands and more posts from friends and family.  Business Page posts that generate conversation between people will show higher in the News Feed.  The length of comments will be weighted more in the algorithm also.  Post 1 to 2 times maximum daily on Facebook.

Don’t use “engagement-bait” posts – “Using ‘engagement-bait’ to goad people into commenting on posts is not a meaningful interaction, and we will continue to demote these posts in News Feed.”

Encourage customers to follow your Facebook Page – Remind loyal followers about the “See First” option.

Facebook Advertising – Consider increasing  your ad budget. Businesses must know how to target the right audiences to ensure their advertising dollars go further.

Make more Facebook Live videos –  Videos are still favored under the new algorithm, but live videos will be even more important. In his announcement, Zuckerberg stated that “live videos often lead to discussion among viewers on Facebook—in fact, live videos on average get six times as many interactions as regular videos.”  Creating live video or events or recurring series of how-to posts or news that addresses meaningful issues—anything that might lead to discussion and provide actual value to your prospects and customers—is the best strategy for having any organic reach (which has been steadily dwindling in favor of content boosting and ads anyway).

Invest time in Facebook Groups – From Facebook…“In Groups, people often interact around public content. Local businesses connect with their communities by posting relevant updates and creating events. And news can help start conversations on important issues.”

Other articles on the Facebook change:


 

WBNLPodcast_blogpost
Real Estate and Reality meet as co-hosts, Jan O’Brien and Matt Emerson bring you Tips, Tools, & Topics to supercharge your business. They’ll share their insights along with interviews with industry thought leaders. The ethos of WBNL Coaching is helping you to align and connect so that you can prosper. The Wandering Zen segment will offer you some inspiration so that you can disconnect and recharge.

Visit WBNL Podcast for all of our Episodes, Show Notes, Videos and Links to Resources

Subscribe/Listen on:
iTunes | Google Play Music | Stitcher | SoundCloud 

  • Interested in Building a Real Estate Team? Check out our complete, turnkey REAL ESTATE TEAM BUILDER System
  • Join the WBNL Coaching Wanderers Club (only $197/year) –  The online, virtual coaching and training platform for Real Estate and Business Professionals.
  • Your basic, FREE membership includes: WBNL Coaching Real Estate Business Plan Online Course and Downloads

How to Dominate Google with Your Name or Brand

How would you rate your online presence currently?  When was the last time you Googled "your name" and were you satisfied with the results? Do you dominate the first two pages of Google?  Let’s face it, prospective customers, referrals, other agents and clients are “Googling” you!  We all "Google" ourselves and others, right?

To manage your online reputation, your brand and the message you want consumers to see when they Google you, it is imperative to have complete and compelling profiles on the sites listed below. These sites also allow the consumer to rate, review or provide a recommendation and show up on the first pages of Google when someone searches “your name.”

Other strategies to show up on the first pages of Google for your name include setting up accounts on these sites: Note: Don't set up an account if you are NOT going to actually post and use the site!

  • Register YourName.com and set up a blog or website using this domain
  • Google+
  • Twitter.com
  • About.me
  • Using video in your business?  Setup and optimize a YouTube Channel
  • ActiveRain.com
Wanderers Club Members have access to video tutorials and detailed strategies and tips on using the above sites in the member area. Not a member yet?  Join today and unlock all the valuable training and tutorials for only $199/year
Download this document for a list of courses and training workshops currently available in the Wanderers Club  

Profile Tips

Follow these tips when you create your profiles on the various platforms.

  • Be consistent with your User Name
    • The best choice is your actual name! If your name is not available, then add something to the end of your name and be consistent with that across the profiles.  For example: janobrienlv, janobriencoach
    • You can find out what user names are taken or available still by using a site like Namechk
  • Use a professional photo (head shot)
  • For Listing Portals – use the same email you use for MLS so your listings will synch properly with the platform
  • Create a Word Doc with all the common profile content (use your completed LinkedIn profile)
  • Complete all available areas of your profile
  • Get testimonials and recommendations

For real estate professionals, it is critical to have reviews on the primary listing portals like Zillow.com (your reviews from Zillow will also be displayed on trulia.com), Realtor.com and Homes.com.  Realtor.com’s agent profile includes ratings and unfiltered reviews, but unlike profiles for rival Zillow, only those consumers who have completed a transaction with you can rate or review you on Realtor.com. You can opt out of ratings and reviews and displaying your transaction histories on an all-or-nothing basis.  On Homes.com, agents are listed by the most endorsements first.

Recommendations on LinkedIn are also important for all business professionals. Consumers can also rate and review you on Yelp, Google and your Facebook page.  Client testimonials should be added to your website, blog or other online site. You can also leverage testimonials in your other marketing efforts. For example, including a sheet with client recommendations in your pre-listing package is a great idea.

This graphic below shows the most popular real estate websites (July 2017) derived from eBizMBA Rank which is a continually updated average of each website's Alexa Global Traffic Rank, and U.S. Traffic Rank from both Compete and Quantcast.  Bottom line, consumers are visiting these sites by the millions!

Set up and/or OPTIMIZE your profiles ASAP! 

 

TopRealEstateSites_July2017

 


Interview with David Squier on Agent Team Building Fundamentals

 

 

 

 

David's Agent Team Building Strategies & Keys to Success

  • Implement your core real estate and business systems
  • Common mistake is to grow too fast – before you have the skey systems and personnel in place
  • Create a team operations manual – leverage your team members to help write specific procedures
  • Create Leverage with proper team building strategies
  • Ensure you have excellent job descriptions and checklists for your team members
  • Your Hiring Strategy and Process is critical – be slow to hire and quick to fire. (Look for a future episode with David to discuss our detailed hiring process)
  • Advice on team structure including commission sharing and comp plans

 

About Our Guest - David Squier

David is actually two people in one. One David is a fun-loving, engaging people person. The other David is a fanatic for organization and technology. Good thing, too. That combination of an easy-going manner and a relentless attention to details is what separates an average agent from a great one. Transactions run smoother. Buyers are happier. Sellers are happier. Everyone wins.

David is an accomplished real estate coach, trainer and speaker, With over 28 years of real estate experience, he has excelled in all levels of the real estate industry including top-producing mega team leader, broker-manager, owner-broker, and business coach. David has a natural ability and passion for coaching, training, mentoring & business development and has consistently guided people to the breakthrough moment in their careers.  This has allowed him to grow his Las Vegas sales team for so many successful years as well as training, coaching & consulting others to success.

If you can’t reach David at any given time, he’s probably spending it with his two daughters (Abby and Madelynn) and his fiancé Tiffany.

Connect with David Squier (702-278-3580) on LinkedIn, LVHomeBuys.com

 


image from janobrien.typepad.com
Real Estate and Reality meet as co-hosts, Jan O’Brien and Matt Emerson bring you Tips, Tools, & Topics to supercharge your business. They'll share their insights along with interviews with industry thought leaders. The ethos of WBNL Coaching is helping you to align and connect so that you can prosper. The Wandering Zen segment will offer you some inspiration so that you can disconnect and recharge.

Visit WBNL Podcast for all of our Episodes, Show Notes, Videos and Links to Resources

Subscribe/Listen on: iTunes | Google Play Music | Stitcher | SoundCloud    

 

Interested in Building a Real Estate Team? Check out our complete, turnkey REAL ESTATE TEAM BUILDER System

Join the WBNL Coaching Wanderers Club – Only $197/year for our online, virtual coaching and training platform for Real Estate and Business Professionals.

Your basic, FREE membership includes: WBNL Coaching Real Estate Business Plan Online Course and Downloads


Get Our My Path 2018 (Download)

We developed "MY PATH 2018" as a guide book to help simplify your goal and project planning for 2018. We have also included worksheets to help you stay on track and accountable daily, weekly and quarterly.  

MyPathCover

Get FREE access to the WBNL Coaching MY PATH 2018 Planning Guide.

  • My Path 2018 (Editable PDF)
  • My Path 2018 Instructions Booklet

Download the documents here: http://wbnlcoaching.com/mypath/

We are sure that, upon completion, you will have a plan for 2018 that will allow you to align, connect, & prosper in all areas of your life.

The Guide Book is your instruction manual for the editable MY PATH pdf document. You can enter your information right in the PDF or if you prefer, print it out and write directly on the pages as desired. 

 

My 333
My 333

Here is what is included in the workbook:

  • Year in Review
  • Brainstorming/ Mind Mapping
  • Long Term Goals
  • This Year's Focus is
  • My 333 for 2018
  • The Details
  • 333 Monthly Roadmap
  • My Business Pipeline
  • My Project Pipeline
  • My Weekly Roadmap
  • My Daily Roadmap
  • Quarterly Tune-Up