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March 2018

April 2018

In a previous week's business tip, we covered 10 ways to build your mailing list. This week we build on that business strategy and share some tips and best practices for using email to market to your database and various email lists. Overall, our recommendation is to have a multi-type connection plan for leads and past clients/your database that includes: Email Text Calls Mailers Social media messages Personal notes Let's talk specifically in this tip about email marketing. What can you use for email marketing? Your current CRM Top Producer Lion Desk Contactually iXact Contact Does your real estate website... Read more →


In this week's business tip, we discuss ten ways to build your database (or your mailing/emailing list). As a small business owner, you must always be connecting with potential customers and adding them to your mailing list. Ultimately, the goal is to nurture your leads and build relationships through a consistent connection plan that provides valuable and informative information over time. You must stay top of mind with your database so they think of you for their next purchase or sale or they know someone who is ready. It is imperative that you have these tools to support your list... Read more →


Here are Four Client Connections we highly recommend including in your past client connection plan: Closing Settlement Statement Home Anniversary Card Email and/or Call Birthday Card, Email and/or Call Annual Home Valuation Closing Settlement Statement This marketing connection is designed to send the first week of January to all clients who closed a transaction in the previous year. Make sure to send it in January for those clients who prepare a tax return as soon as they get their W-9 or W-2s! Download the Closing Statement letter template Tips on Implementing this Client Connection Strategy Follow these easy steps to... Read more →


LinkedIn is the definitive professional networking and business development platform. It is the place to showcase you, your brand, and your business to peers, influencers, and prospective clients. LinkedIn is a powerful search engine and searchable database of information, people, companies, and groups. It is imperative to optimize your profile for searching by included your targeted keywords throughout your profile. We recently updated our training tutorial on Creating an All-Star Profile and also discussed our 11 tips to a Power LinkedIn Profile on our Podcast. Here is the excerpt of that tip: Branded Cover Image Professional Headshot Keywords in Headline... Read more →


In this business tip, we hare an idea called the Local Business Spotlight Connection. It's an easy and powerful strategy to provide added value to your past clients (Your Database) and another way to connect with your past clients. Identify 12 small business owners in your market area - one to spotlight each month. Start with your database and think about who has a local small business. Create and send a letter or email to your database to see if they have a business or service to promote. Ask them to contact you so you can discuss the networking opportunity.... Read more →