55 posts categorized "Blogging for Business" Feed

How to Create a Better Business Blog - 15 Tips & Tactics

Blogging is not for everyone!

It requires dedication and commitment … and your most valuable resource … your time.  Before you even consider starting a blog, ask yourself these fundamental questions:

  • Do I enjoy writing?
  • Am I willing to be myself, be transparent and let my voice be heard…by the world?

If the answers to the above are a resounding YES, then blogging may become your secret weapon for lead generation, online presence and becoming an authority and influencer in your market.

BusinessBlogging
 

Here are 15 blogging tips to guide you to a better blog:

1. Write about your passion(s).  Choose a topic(s) that you really love and is clearly your passion! Define your core topics and focus for your blog and stick to those subjects.

2. Find your voice.  Be transparent and authentic.  Write in a human voice – like you were having a conversation with a friend or client.  Invite a dialogue.  Be clear, concise and conversational.

3. Keep it Local.  Write about your neighborhoods, local market, what customers/consumers want to know about.

4. Know your audience. Write for the audience you want to have.  What questions, challenges and issues can you help resolve for your customers?  Write about that.  Survey your customers and clients to get ideas for content.

5. Write your posts for web readers.  Make it scannable, use white space, use paragraphs and headers.  Package the content (lists, top 10…), use bullets and graphics.  Recommend a minimal word count of 300 for your articles.

6. Think evergreen content. Adopt a mindset and awareness of how your experiences, questions from clients and comments on your blog can translate to content for compelling posts. Many of your posts when sanitized and timeless can build a library and knowledge base.  Consumers and prospects will be able to find you via keyword searches for the topics you’ve written about.  Also, you can send a link to a post you’ve already written when a new client has the same question or concern.

7. Optimize your posts for search engines.  Use relevant key words in post titles, tags/categories.  Integrate your search terms into the  body of the post (1-2% ratio). So, in an article of 300 words, you should mention your search terms 3 to 6 times.  Post frequently 2-4 times per week.

8. Include pictures and images.  Use your own photos, research various sites to purchase stock photos.  Remember to use keywords to name your image files and use the alt tag and description feature of your blog software for further SEO help. Try one of the many image and graphic design apps or online tools.  I personally use and love Canva.

9. Link, link, link!  Link to other bloggers, sources, websites.  Link to your own content within your blog posts. Post comments on other blogs – which

10. Persistence and perseverance!  Keep at it.  Don’t quit. Audiences take time to build.

11. Quality not quantity. Don’t force it – wait until you have something useful, entertaining, informative or interesting to write about.

12. Include a call to action.  Clearly display a call to action on your blog and in your posts that encourages the reader to take some action.  Some examples: Join your mailing list.  Sign up for MLS Search, contact form, free report or CMA. Download a report, whitepaper or eBook.  Purchase a product or service.

13. Participate in your online community. Read other blogs and comment.  Real Estate professionals… consider joining Active Rain and using their blog platform to connect and network with over 270,000 real estate professionals.

14. Use a content marketing schedule or calendar.  Use a calendar or a spreadsheet to organize your article ideas, days and times to post and as a record of what you have already posted.  You can download a free social media marketing calendar from Hubspot.

15.  Your blog is the hub for your content marketing strategy. Make sure you have links to all of your social media profiles and platforms.  Use a social sharing plugin or tool to automatically share your new blog posts on your Facebook, Twitter and LinkedIn pages.

Happy Blogging!

 

Visit www.WBNLCoaching.com to learn more about our coaching program and online training membership options. Your FREE, basic membership includes a complete real estate business-planning course and downloads.

Are you ready for coaching?  Take your business to the next level today.  Schedule a complimentary 30-minute coaching session today to find out more. 


Infographic: 11 Essentials for Your Blog Posts

Excellent article and infographic on the true essentials for great blog posts from Copy Blogger.

  1. Craft a magnetic headline.
  2. Open with a bang.
  3. Use persuasive words.
  4. Write damn good sentences.
  5. Insert killer bullet points.
  6. Create exquisite subheads.
  7. Tell a seductive story.
  8. Keep attention with internal cliffhangers.
  9. Choose an arresting image.
  10. Close with style.
  11. Be authentic.

Continue reading "Infographic: 11 Essentials for Your Blog Posts" »


Las Vegas Blogging & Social Networking for Business CE Class - Nov 9

Bloggingdemystified  

Have you included a Social Media Marketing Strategy  for your business?

Don't miss the last Blogging and Social Networking for Business class of 2010!

Approved by the Nevada Real Estate Commission
3 Hours Continuing Education (PD) CE.3706000-RE
Instructor: Jan O’Brien, 858-9191

Tuesday, November 9th, 9:am to 12 noon

Greater Las Vegas Association of REALTORS®
1750 E. Sahara Ave.
Las Vegas, NV 89104

REGISTER Online:  www.LasVegasRealtor.com
Or via phone with GLVAR Education - (702) 784-5051         
   
Three hour (CE Approved) training seminar covering…

  • What is a Blog? Who Is Blogging? Why should You Blog?
  • The anatomy of a blog – understand all the components and how a blog differs from a conventional website
  • 6 Questions to Consider before Launching a Blog
  • Learn the 15 Top Tips for A Successful Blog
  • How to generate leads using a blog and other social media
  • How does Web 2.0/social networking impact the real estate industry?
  • Learn how to use FACEBOOK, TWITTER, ACTIVE RAIN and LINKEDIN to optimize and drive traffic to your blog!

Bonus Materials - Receive a copy of:

  • Wordpress.com Tutorial ($20 value) A step-by-step guide to launch your FREE blog
  • Real Estate Agents Internet Resource Guide ($10 value) A comprehensive guide to online Listing Tools, Blogging and other Web 2.0 services, tools and technologies

Visit www.WBNLCoaching.com to learn more about our coaching program and online training membership options. Your FREE, basic membership includes a complete real estate business-planning course and downloads.


Avoid Copyright Infringement - Best Practice for Bloggers

Darren Welsh, Attorney for Prudential Americana Group Realtors in Las Vegas, posted on April 23, 2010:

TGIF Legal Tip: Blogs and Copyright Infringement

Darren discusses a recent lawsuit brought against a REALTOR for alleged copyright infringement.  Bottom line, don't take the entire article or work of another and post it on your web or blog site.  This practice is not okay even if you cite the source or post a link back to the original.

The best practice is to reference the post or article AND add your commentary, remarks, response, etc.  You could use a specific paragraph and always include a link to the original material.

According to Darren's research - the Las Vegas Review Journal's position is:

“You may use one paragraph and link back to the original article on our website. Thanks.”  Joyce E. Lupiani, Stephens Media Interactive, reviewjournal.com, lvbusinesspress.com, lvcitylife.com, casinogaming.com, viewnews.com, stephenspress.com. 702.477.3821

Another potential legal issue is the use of images, graphics and photos on your blog or web site.  Again, make sure you are using original material or you have the expressed permission of the publisher/owner of the material to use it.   Another option is to get an account with a service like IStockphoto where you can purchase quality royalty-free images for as low as $1.

 

Discover the power of business coaching – Book a Free 30-minute consultation with Jan

 


Free Webinar from 1parkplace - Care and Feeding of your Successful Blog

Join me on this FREE Webinar... Wednesday, April 28, 2010, 10-11:00 am Pacific

In this workshop, Steve Hundley, CEO of 1parkplace and expert blog consultant will outline his personal and professional knowledge on successful blogging strategies.  He has not only has developed one of the most powerful blogging platforms in America, his clients include some of the most successful brokerages, teams and REALTOR’s in the business.  


Specifically the Care and Feeding of your successful blog will cover:

- How to determine your purpose and goals – This step is the most OVERLOOKED step for bloggers
- Blog planning road map – steps to success – even if you already started…
- Blog platform comparison – there are several out there and they all have pluses and minuses
- How to rise to the TOP of GOOGLE with your BLOG – the right blog & plan will skyrocket
- How to BLOG without lifting a finger – that’s right, you can now hire Ghost Bloggers!
- The anatomy of a blog post – dirty little secrets that Google won’t tell you
- How to generate high quality real estate leads from your blog
- Last but not least is how to track, report and measure your results for consistent improvement

Sign up NOW, even if you are not able to make the date and you will receive a link to the recording afterwards.

Even though this is a webinar, we do have space limitations.  Register ASAP.  And tell a friend.


Join the Wanderers Club for $67/mth membership fee to access all of the member benefits including monthly training webinars, group coaching sessions, online training courses, private Facebook and LinkedIn Groups.

FREE Basic membership is free and includes:

WBNL Coaching Real Estate Business Plan Online Course and Downloads


The Fixer Upper Blog - Effective Blogging and Use of Link Posts

Nicole Adams' passion for blogging, construction and sharing valuable information is evident in her site and Fixer Upper Blog

The Fixer Upper is a blog which covers issues ranging from finance, energy, technology, home ownership and maintenance, and any other issue of importance to homeowners. In addition to the discourse we foster on this site, we also attempt to introduce you to other sites and blogs which are likely of interest to homeowners.

Nicole has researched and compiled a variety of blog posts that link to useful resources on the particular subject of the blog post.  She started with compiling and sharing information about accredited construction management programs.  Her site is an excellent example of how blogging about what you are passionate about really works!  She also has provided an excellent list of resources worth bookmarking and exploring further.

Here are a couple of examples:

The First-Time Home Buyer Guide: 100 Must-Read Blog Posts

Top 100 Blogs to Boost Your Sales Skills

Top 20 Home Improvement iPhone Apps

 

Are you ready for coaching? Take your business to the next level today. Schedule a complimentary 30-minute coaching session today to find out more.

Let us be your virtual coach as well.  Learn at your own pace and on your own schedule.  Our on-demand online courses integrate multi-media with an intuitive learning management system. Learn more about becoming a member of our community at WBNL Coaching.


Blogging, Facebook, LinkedIn & Twitter Training - May 7th, 9am to Noon

BlogClassHeader

Blogging & Social Networking for Business

Approved by the Nevada Real Estate Commission

3 Hours Continuing Education (PD) CE.3706000-RE

Friday, May 7th 9:00 am to 12:00 pm

 

Mountain View Mortgage Building

MountainViewMortg

(215 – between S. Buffalo and S. Durango – off W. Sunset)
Not on Mapquest -Download a Map when you Register

$30 in advance; $40 at the door

Register online at http://business-blog-consultant.com/register/

Instructors: Jan O’Brien 858-9191

Kathryn Bovard 348-7191

Three hour (CE Approved) training seminar covering…

  • The anatomy of a blog – understand all the components
  • 6 Questions to Consider before Launching a Blog
  • Learn the 15 Top Tips for A Successful Blog
  • How to generate leads using a blog and other social media
  • Learn how to leverage FACEBOOK, TWITTER, and LINKEDIN

Bonus Materials: Receive a copy of:

  • Wordpress.com Tutorial ($20 value) A step-by-step guide to launch your blog
  • Real Estate Agents Internet Resource Guide ($10 value) A comprehensive guide to online Listing Tools, Blogging and other Web 2.0 services, tools and technologies

Register & reserve your seat online:
http://business-blog-consultant.com/register/

Download BlogClassFlyerMay2010

 

Join the WBNL Coaching Wanderers Club - The online, virtual coaching and training platform for Real Estate and Business Professionals.

Your basic, FREE membership includes:

WBNL Coaching Real Estate Business Plan Online Course and Downloads


2009 Best Blog Posts & Resources on Social Media Marketing, SEO, Social Networks

Tamar Weinberg of Techipedia compiled an unbelievably comprehensive and well-researched “Best of 2009″ summary of the best blog posts on social media, social networks, reputation management, branding, seo and more. This post is a must bookmark for reference and reading.

Best Internet Marketing Posts of 2009

Attention Las Vegas Real Estate Agents & Business Professionals!

BlogClassHeader

Don't miss the Blogging & Social Networking for Business Workshop

Next Class Date: Friday, February 12, 2010, 1:00 to 4:00 pm
Download the class flyer:  Blog Class Flyer Feb 12, 2010

Location: Robb & Stucky Community Room, (Town Square Las Vegas • At I-15 and the 215 Beltway )

Address: 6521 Las Vegas Boulevard South, Las Vegas, NV 89119
View Mapquest

Approved by the Nevada Real Estate Commission

3 Hours Continuing Education (PD) CE.3706000-RE

$45 in advance; $55 at the door
Register online at: http://business-blog-consultant.com/register/

 

Visit www.WBNLCoaching.com to learn more about our coaching program and online training membership options. Your FREE, basic membership includes a complete real estate business-planning course and downloads.


Best Content Ideas for Real Estate Bloggers

Are you considering starting a blog in 2010 for your Real Estate Business?  Or maybe you have a blog and need a little inspiration, some new ideas to spark your writing. 

Researched and served up from me to you - Your Real Estate Coach - some of the best posts I've found on blog content ideas for real estate bloggers:

  • Chris Brogan - If I were a Realtor  Read this right-to-the-point post as well as the comments. Its about connecting with the community, being a local source about your area.  It's not about you and selling.

Print this post out for great ideas and keep it with you. Use this list and the next one from the Real Estate Tomato to start your Blog Post Idea Notebook.  Carry this notebook around with you.  When you get ideas, ad them to the list.  If you pay attention, you will become aware of things to blog about daily. 

I absolutely agree with and recommend NikNik's technique - I keep a blog notebook, sorted by my different blogs/topics and schedule time in my calendar to blog.

I’ve found the best way to maintain regular blog posts and fight “blogger’s block” is by creating a content posting plan. This is really nothing more than making an on-going list of content or story ideas from which you can pick and choose to create posts from. If you want to take it a step further, you could schedule time to write, as well as “read & research”.

...the trick is to take every day experiences, based on these topics and weave them into a post.

Teresa is an excellent blogger who has mastered the art of blending photos, real estate and community in her St Paul Real Estate Blog

And two more good posts fom the RE Tomato:

Recommended  marketing, tech, social media blogs for the Real Estate Industry to bookmark, subscribe to and READ...

 

Blog & Social Media Training Class

Real Estate Blog CE Training Class in Las Vegas

Kathryn Bovard and I are teaching our 3 Hour Nevada CE class "Blogging & Social Networking for Business" on Friday, February 12, 2010.

Approved by the Nevada Real Estate Commission

3 Hours Continuing Education (PD) CE.3706000-RE

Next Class Date: Friday, February 12, 2010, 1:00 to 4:00 pm
Download the class flyer:  Blog Class Flyer Feb 12, 2010

Location: Robb & Stucky Community Room, (Town Square Las Vegas • At I-15 and the 215 Beltway )

Address: 6521 Las Vegas Boulevard South, Las Vegas, NV 89119
View Mapquest

$45 in advance; $55 at the door
Register online at: http://business-blog-consultant.com/register/

 

Join the WBNL Coaching Wanderers Club - The online, virtual coaching and training platform for Real Estate and Business Professionals.

Your basic, FREE membership includes:

WBNL Coaching Real Estate Business Plan Online Course and Downloads


Business Blog & Social Media Class - Nov 13 - Last CE Class for 2009!

Blogging & Social Networking for Business Class

Business Blog & Social Media Class

Are you ready to embrace and adapt to the Social Media phenomenon for your business?

Don't miss the last class of 2009!

Approved by the Nevada Real Estate Commission

3 Hours Continuing Education (PD) CE.3706000-RE

Friday, November 13th, 1:00-4:00 pm

Mountain View Mortgage Training Room

215 & Durango (Sunset to Butler to Building)

Click here for a MAP - Street Address not on Mapquest

$45 in advance; $55 at the door
Register online at : http://careerrealty.com/contact_training.htm

Instructors: Jan O’Brien, 858-9191 and Kathryn Bovard, 348-7191
             
Three hour (CE Approved) training seminar covering…

  • What is a Blog? Who Is Blogging? Why should You Blog?
  • The anatomy of a blog – understand all the components and how a blog differs from a conventional website
  • 6 Questions to Consider before Launching a Blog
  • Learn the 15 Top Tips for A Successful Blog
  • How to generate leads using a blog and other social media
  • How does Web 2.0/social networking impact the real estate industry?
  • Learn how to use FACEBOOK, TWITTER, ACTIVE RAIN and LINKEDIN to optimize and drive traffic to your blog!

Bonus Materials - Receive a copy of:

  • Wordpress.com Tutorial ($20 value) A step-by-step guide to launch your FREE blog
  • Real Estate Agents Internet Resource Guide ($10 value) A comprehensive guide to online Listing Tools, Blogging and other Web 2.0 services, tools and technologies

Register & reserve your seat online now!

 

Visit www.WBNLCoaching.com to learn more about our coaching program and online training membership options. Your FREE, basic membership includes a complete real estate business-planning course and downloads.