21 posts categorized "Marketing Ideas, Promotion, Branding" Feed

In a previous week's business tip, we covered 10 ways to build your mailing list. This week we build on that business strategy and share some tips and best practices for using email to market to your database and various email lists. Overall, our recommendation is to have a multi-type connection plan for leads and past clients/your database that includes: Email Text Calls Mailers Social media messages Personal notes Let's talk specifically in this tip about email marketing. What can you use for email marketing? Your current CRM Top Producer Lion Desk Contactually iXact Contact Does your real estate website... Read more →


In this week's business tip, we discuss ten ways to build your database (or your mailing/emailing list). As a small business owner, you must always be connecting with potential customers and adding them to your mailing list. Ultimately, the goal is to nurture your leads and build relationships through a consistent connection plan that provides valuable and informative information over time. You must stay top of mind with your database so they think of you for their next purchase or sale or they know someone who is ready. It is imperative that you have these tools to support your list... Read more →


In this business tip, we hare an idea called the Local Business Spotlight Connection. It's an easy and powerful strategy to provide added value to your past clients (Your Database) and another way to connect with your past clients. Identify 12 small business owners in your market area - one to spotlight each month. Start with your database and think about who has a local small business. Create and send a letter or email to your database to see if they have a business or service to promote. Ask them to contact you so you can discuss the networking opportunity.... Read more →


We find that many real estate agents (and other small business owners) avoid setting up some of the online sites (Yelp for example) because they are worried about getting a bad or negative review. Reality Check…. reviews and ratings are not going away for the real estate professional! In fact, it’s become so mainstream that you may be hurting your business if you are not fully embracing an effective strategy for getting client reviews and ratings. Prospective customers and even your referrals are Googling you and looking for ratings and reviews from previous clients when selecting an agent to hire.... Read more →


Getting More Client Reviews and Testimonials

Client Reviews and Testimonials have become absolutely critical to your business success! We all know that approximately 90% of consumers use the internet to search for homes and this includes searching for and "Googling" the Realtor that they eventually decide to hire! Even when you get a referral, don't you know that they are most likely doing a Google search on you to discover all they can and check your reviews? Here are the most important online locations to get client reviews, recommendations, or testimonials for your business: Zillow LinkedIn Google My Business Facebook Page LinkedIn Yelp Your Website Our... Read more →


Joining or starting a Mastermind Group is a powerful, creative and supportive strategy to implement for your business and personal development. One such group is a powerful Mastermind success story for five Las Vegas Realtors whose group "No Excuses" meets every Wednesday without fail. No Excuses founders Mark Sivek and Linda Stegall started the group in 2004. Three other Realty ONE Group real estate agents round out the group of five: Joan Brooks, Lori Wayne and Susan Brock. No Excuses' mission statement is local agents supporting local businesses and the Las Vegas economy. The group meets every Wednesday to either... Read more →


Calling All Las Vegas Professionals to Network at June 11 Power Breakfast

Las Vegas Network for Professionals June Power Breakfast Joel Smith and I will be facilitating the next meeting of the Las Vegas Network for Professionals on June 11, 7:30-9:00am at Cadillac Ranch in Town Square. We encourage all Las Vegas Entrepreneurs, business owners and professionals to attend and check out this powerful network of local professionals from all types of businesses and backgrounds. To register for the event: http://lvnp-junepowerbreakfast.eventbrite.com/ If you are on Facebook - join this group - Las Vegas Network for Professionals and keep up with all the activities, events and continue the networking experience online. Or you... Read more →


A succesful eMarketing strategy must have: Compelling reason(s) for prospect to contact you over other agents Benefits for prospect Specific offers, reports Calls to action Lead capture ability Measuring & Tracking capability Steps for Internet & eMarketing Success 1. Create & Maintain a great “Destination” Website Customer-Centric not Agent-Centric - "Image style branding is out" People don’t want to be sold, they want to be helped and get information Internet = access, information, instant Offer what the consumer wants Easy & accessible Search for listings (IDX) Photos & virtual tours Reports, local market data Neighborhood, community, school information Foreclosure, short... Read more →


6 Fundamentals of Marketing

Jean Jones of ProspectsPlus recently gave an excellent presentation to our real estate office on the fundamentals of marketing and how to use the marketing and lead generation materials available from ProspectsPlus. I encourage you to check out the cost effective and wide variety of marketing materials, personal brochures, postcards and more. Contact Jean Jones directly for more information at 623-544-1205 or email:jjjjones99@aol.com. Here are the six fundamentals of marketing Jean shared with our office: Budget. Every business needs a budget and a method to track your expenses and return on investment. See my post on the Real Estate Business... Read more →


Recent Articles from Realtor Magazine - Green Marketing, Technology and more

I finally caught up on some reading this weekend - you know those magazines that pile up with the intention of getting around to them in a free moment! I read the August issue of NAR's REALTOR magazine and wanted to share some highlights with links to the online articles. NAR's Newest Designation Is Green - the first certification courses will be held at the NAR Convention in Orlando, November 5-6. For more information about the designation, or to register for the course, visit www.greenresourcecouncil.org or e-mail greendesignation@realtors.org. Green Your Marketing With Eco Features - This article offers some advice... Read more →


Home Staging Tips and Resources

In any market, but particularly a buyer's market, the listing that looks the best, shows the best and feels the best will sell faster (that is given the listing is also priced properly!). The best staged home will sell faster when all other things are comparable (price, terms, location). Helping a seller to prepare the home for showings and staging the property are two initial and essential strategies in a successful listing and marketing program. The three major areas of consideration for preparing a home to go on the market are: Clean De-Clutter Stage individual rooms Las Vegas real estate... Read more →


Top 12 Real Estate Marketing & Industry Blogs

This is my current list of the best blogs covering the real estate industry, blogging, marketing, technology and news... in no particular order - they are all great! Transparent Real Estate - Pat Kitano blogs on real estate industry and technology issues. The Real Estate Tomato - Jim Cronin's blog is packed with blogging tips, advice and strategies. RE Tomato also builds custom real estate blogs. The Future of Real Estate Marketing - Joel Burslem and contributors blog on real estate web 2.0 and marketing. Bloodhound Blog - Greg Swann leads the way with this popular, collaborative, cutting-edge blog on... Read more →


RealEstateShows.com - Affordable Online Marketing Solution for Personal Promotion and Real Estate Listings

RealEstateShows.com is a wonderful, user-friendly and affordable solution for Virtual/Visual Tours for your listings. You pay $125 per year and get unlimited tours Free 14 day trial - take it for a test drive Use your digital photos to create Internet Shows in less than 5 minutes Very easy to use - simple tutorials to walk you through the entire process Create a 30 second (5 photos) or 60 second (9 photos) video Create internet flyers and distribute free to Google Base, Oodle, Trulia, Zillow, Vast Hotpads, Geebo Embed (post) your video on your blog, You Tube, craigslist Real Estate... Read more →


vFlyer.com for Online Marketing of Your Listings - Real Estate Agent Success Tools

vFlyer is an online service that enables you to create a standardized, professional-looking classified ad and post it to the leading classified websites. You can also use vFlyer to distribute via: email Printable PDF format Embedable widget for your blog Posting to Craigslist Zillow, Trulia, Google Base, Oodle, Lycos, Vast, Hotpads, Olx, and Geebo Prices start at $12.95/month. Watch this 95 second demo video to see the power of this online marketing service. The vFlyer blog has tips and marketing ideas on how to get the most from their product. Read more →


Real Estate Agent Tips - Marketing Your Listings Online

There are a ton of online services and tools available to post your listings and gain additional exposure for your sellers, generate new leads, promote your services and even sell some homes! I've been compiling a list of these resources since last year. Let me know if you have more to add and I'll keep the Online Resource Guide updated and posted. Download marketing_your_listings_online.pdf Online Listing Services: http://www.vflyer.com/main/Guest.jsp http://www.zillow.com/learnmore/WhyUseZillowAgents.htm http://www.trulia.com/brokers/ http://www.wannanetwork.com/ http://www.propsmart.com/ http://www.mlsonline.com/ http://www.intlistings.com/ Classified Ad Sites and Resources: http://craigslist.org/ http://www.futureofrealestatemarketing.com/two-easy-steps-towards-mastering-craiglist/ http://www.oodle.com/ http://base.google.com/ http://google.com/realestatetools http://realestate.yahoo.com/ http://www.vast.com/ http://www.postlets.com/home.php Visit www.WBNLCoaching.com to learn more about our coaching program and online training membership... Read more →


Understanding the Las Vegas Real Estate Market

Educate Yourself and Your Clients About the Las Vegas Real Estate Market. Adjusting to the real estate market is critical to a successful real estate business. Now more than ever it is essential to stay informed and updated on the trends, statisitics and historical data impacting our real estate market. Have you updated your Listing and Buyer Presentations with this critical information? Are you comfortable explaining the real estate market and helping your seller price their property to sell? Current supply and demand clearly shows that active listing inventory is approximately 14% overpriced on average - educating real estate agents... Read more →


How to Easily Use Video and Multimedia to Market your Listings and You!

For Real Estate Professionals, there are a variety of video services to promote your listings, your services, create client testimonials, educate your clients, and more. RealEstateShows.com Use your own digital photos to create video tours of properties or commercials - $125/year, unlimited use, easy to use VirtualTourStore.com The next generation in custom virtual tours and webmercials from local real estate professional Steve Matthews. TurnHere.com Full service internet video solution provider WellcomeMat.com Put your place on the map - users can upload video, send us video tapes for upload, or hire a videographer YouTube.com Use your own video camera or hire... Read more →


Mastermind Groups Part 2

In the first article on mastermind groups, I covered the What and Why. Now, let's discuss who it would benefit and how to get it started. Who could benefit from participating in a mastermind group? The short answer is everyone. That is, anyone who is really serious and committed to the group and its purpose. Some established networking groups may also provide some of the benefits of a mastermind. For example, LeTip and BNI are two business networking organizations that are primarily focused on giving and receiving qualified referrals and business tips. Toastmasters is another excellent organization comprised of local... Read more →