The Art & Science of Building a Profitable Real Estate Agent Team
Welcome to this series of blog posts on building a profitable real estate team. Your comments, feedback, new ideas and suggestions are, as always, welcome!
- Keys to Success in Team Building
- Three Types of People & How They Fit in Real Estate
- Top 10 Team Leader Best Practices
- The Five C's of Team Success
Most training and coaching programs focus mainly on skillset - prospecting, sales techniques, closing, contracts, listing and selling techniques. Of course, mastering these key real estate sales skills is critical to the overall success in your business. I also believe in teaching solid business and financial systems which ultimately can streamline your business, increase productivity, give you more balance between work and family, leverage your time and resources and eventually create a viable exit strategy.
The first step toward building a successful real estate team is to implement key business systems that work for you as the individual lead agent. Once you have created and refined these systems it is easy to develop a team version that team associates (buyers agents) can simply plug into without reinventing the wheel.
- Real Estate Business Plan and Goal-Writing
- Creating Your Vision, Mission, and Core Values
- Developing Your Unique Value (Selling) Proposition
- Personal Promotion, Branding and Marketing
- Past Client/Sphere of Influence/Referral System
- Listing System
- Buyer/Escrow System
- Farming System
- Lead Generation and Follow-up System
- Internet, Blogging, Social Networking Strategy
- Business Financial Basics for the Real Estate Agent





