9 posts categorized "Referrals, Your Database System" Feed

Call Your Clients on Important Dates (Birthdays, Home Anniversaries)

Do you have a system in place to contact your clients on important dates like birthdays and home anniversaries?

PowerOF_PersoanlCalls

I want to suggest that making a birthday or home anniversary personal call can be more impactful and meaningful than a text, card or social media post.  Or perhaps consider doing a combination of connections will be a best practice for some of you.  The point is – do something to acknowledge important dates in your client’s lives.

I recently celebrated a birthday and confirmed my observation over the past couple years that as a society, we rely more and more on technology to stay connected.  It is true that feeling the Facebook and LinkedIn birthday love was great.  I had over 200 Happy Birthday wishes, some from folks I don’t even know:)   But here is what’s interesting.  I received exactly 3 texts, 2 birthday calls, and four birthday cards.  While the texts and birthday cards were special, I want to talk about the two calls and the stories behind them to drive home my coaching tip today about the forgotten power of a personal phone call.

One of the calls was from my former employer, Mark Stark, CEO/Owner at Berkshire Hathaway HomeServices Arizona/California/Nevada Properties.  I’ve known Mark since 1993 when I worked at the then Prudential Americana Group.  In 2009, I departed to pursue other dreams and goals.  One of the most amazing things Mark has been doing as CEO for all these years is to call everybody in his organization on their birthday.  I mean he calls everybody on their actual birthday without fail.  That’s a lot of calls considering Mark’s Arizona, California, and Nevada firms total nearly 2,000 real estate sales executives (that’s not including employees).  Now, here is the best part of this story … Mark has been calling me every June 4th to wish me a Happy Birthday even though I haven’t worked with him since 2009.  Now that’s IMPACTFUL and special.

The second call was from my good friend, collaborator and fellow coach David Squier.   David also used to work with Mark and Prudential Americana Group.  He recently told me he adopted a long time ago Mark’s practice of calling everyone on their birthday and how it has made such an amazing and positive impact on his business.  He gets remarks from his clients frequently about how he is one of the few if not the only person who actually called to wish a happy birthday.

Create Your System to Make it Happen!

  1. You must collect the important dates like birthdays, anniversaries and home purchase anniversary.  Ask your clients for the information during your transaction or provide a form at the closing or just before. Don’t have a form for that?  Here’s one you can download, revise and use for your business:  Client_Infomation_From
  2. Next, you need to enter this data into a trusted system, calendar or CRM that will remind you who to call each day.
  3. Finally, you must commit to making the calls on the actual dates.  That means time-blocking every day that you have a birthday or other calls and making the calls.  Leave a voice mail message if you don’t get an answer.  And when the person does answer the call, you will have an excellent opportunity to wish them a happy day and to possibly catch up.

Now, I’m not suggesting that you don’t send a text or card or even do the social media HBD post.  I am merely recommending that to really stand out these days, the good old-fashioned phone call might be something that makes a bigger impact to your clients.  I, for one, know that it did for me.


Wait, What?  You aren’t using a great CRM?

Having a solid follow-up system is Real Estate Gold!  If you do not have a CRM, you need to do some research to see what platform will be best suited for you.  We are fans of Top Producer.  It has been a staple in the industry for decades and has evolved with the times.  In fact, it is still one of the best on the market.

It makes remembering birthday and other important dates easy. When you add a birthday (anniversary, etc) you can select how many days before to be reminded.  It will show up on the Dashboard under Important Dates – That way you never miss the moment!

 

TP_Contact_Birthday

Top Producer, TopProducer.com (starting at $ 39.95/mth for the CRM)

To learn more about Top Producer 8i Suite of Tools, contact:

Colin Burton | Top Producer
colin.burton@topproducer.com
Direct:  888-547-5331
Mobile:  778-960-5331


The Power of Hand-Written Personal Notes

When was the last time you received a personal, hand-written note in the mail?  If you are like me, you still have it! Writing personal notes is one of the most impactful and least expensive ways to connect to people and grow your business.

Here are the top reasons why you should include writing personal notes as a daily success strategy for your business:

  1. Personal Notes are always opened and read
  2. They leave a lasting impact
  3. Personal, written note cards can make someone's day
  4. They help you build and deepen the quality of your connections and relationships
  5. Personal notes make you really stand out from your competition

Personal_notes

Who do you write notes to and when:

  • Write notes to current and past clients and your database
  • Family and friends
  • Send notes to vendors and other business partners
  • Send a personal note for birthdays and anniversaries
  • Send a thank you note to show gratitude and appreciation to someone for something they did or that impacted you
  • Want to meet someone or connect with an influencer/mentor - try a hand-written note!
  • A personal hand written note should follow every call, even when only leaving a message
  • After a meeting or event
  • After receiving a referral (not when you get the deal:)
  • Before, during or after a transaction

A common excuse people give for why they don't write personal notes is “my handwriting is too sloppy” or "I don't know what to say".  Taking the time to send a note is a thoughtful and personalized way to show others how important they are to you.

Our recommendations on how to implement this powerful practice and get the best results:

  • Write the note in the moment - immediately after the interaction or when the feeling
  • Keep it simple and to the point
  • Use a blank card so you can hand write a personal message
  • Always have a supply of blank note cards, envelopes and stamps on hand
  • Consider using colored ink (not black) so it is obvious that it was hand written
  • Hand address the envelope with both the destination address and return address
  • Use a stamp that draws attention

Commit to writing and mailing at least 1 note every day!

 

WBNL COACHING WANDERERS’ CLUB

Developed with all Agents in mind, the Wanderers’ Club refocuses activities toward revenue creating action.

  WBNL365_SocialMediaPosts

  • Daily Social Media Posts (WBNL 365)
  • Online, On-Demand WBNL Courses
  • Two Training Workshops (monthly and on-demand)
  • Monthly marketing material to send to your database
  • WBNL 52 - Weekly coaching and business tips
  • Private Facebook Group
  • Special discounted pricing on WBNL events and products

Go to www.WBNLCoaching.com/membership


Real Estate Tip #5 for 2017: Stay Connected to and Build Your Database

 

 

 

Connect more often with your database and actively ask for referrals!


Building your database is an ongoing and daily process. It’s a mindset.


Set a goal for the number of people you want to add to your database on a weekly or monthly basis. Every day, you will have opportunities to network and talk to others. Turn every day situations into an opportunity to discuss the real estate business and invite someone to be added to your mailing or email list.

We recommend 30-40 connections annually.  A connection could be a call, email, mailer, text or face-to-face meeting.


30-40 Annual Connect Plan Example:

  • 12 monthly newsletters
  • 4 phone calls (call A+, A, and B contacts at least quarterly)
  • 4 personal notes (after these phone calls for sure.  And any other opportunity like when you receive a referral.)
  • 4 success mailers (quarterly just listed/just sold mailer)
  • 8 Holiday postcards, emails or flyers
  • 6-8 postcards, emails or flyers (Time change, home maintenance, market reports like Market Snapshot from Top Producer)

Here are some strategies and ideas to begin implementing in your daily Action Plan today!

Remember your ABC’s  – Always Be Connecting!

  • Making connections with people then building and maintaining relationships is the most basic, critical element of success in business.
  • Do you have your “elevator speech” down? Can you easily communicate your value proposition to a prospective client in about 30-45 secs?
  • Have fun with the daily process of connecting with others.  Set the expectation each day that you are going to connect and communicate with at lest 5 new people.  Challenge yourself to see how many people you will be able to add to your database each day.

Commit to adding at least 5 people a week to your database

  • Actively handout 5 business cards 5 days a week and ask for referrals! (Everywhere – standing in line, restaurants, interacting with businesses daily)
  • Hold 2-3 Open Houses a week – you will meet prospective buyers and people to add to your database.
  • Active prospecting – FSBOs, Expireds, door knocking, calling, just listed and just solds
  • Networking and business events
  • Get involved in community events or groups


Build a habit of sending personal notes

  • Commit to a certain number of personal, hand-written notes daily.
  • Write the note in the moment – when the reason for sending the note occurs.
  • Have a supply of blank note cards and envelopes with you – in your car – at home – in the office.
  • Ideas for personal notes:
    Open house visitors
    After client contact (call or visit)
    Co-op agent on a transaction
    Business vendors and partners
    When you receive a referral
    At close of escrow on a transaction


Acknowledge your Referrals

  • Immediately upon receiving a referral from a past client or anyone, send a personal note and a thank you for the referral item.
  • The key is to have a supply of your thank you items on-hand (Gift card/movie tickets, etc.) and send a personal note immediately after receiving the referral.
  • Don’t wait to send the thank you note after the close of escrow! Make an impression immediately by acknowledging the referral as soon as you receive it, regardless if it turns into business or not.
  • Send a Starbucks card, car wash card, gas card or movie tickets along with your note

 


 

WBNL COACHING WANDERERS’ CLUB

Developed with all Agents in mind, the Wanderers’ Club refocuses activities toward revenue creating action.

  WBNL365_SocialMediaPosts

  • New for 2017! Daily Social Media Posts (WBNL 365)
  • Online, On-Demand WBNL Courses
  • Two Training Workshops (monthly and on-demand)
  • Monthly marketing material to send to your database
  • WBNL 52 - Weekly coaching and business tips
  • Private Facebook Group
  • Special discounted pricing on WBNL events and products

 

Go to www.WBNLCoaching.com/membership

Wanderers’ Club – Get full access to the site and all member benefits, view our on-demand Workshop Library, receive our weekly coaching tips and monthly marketing, along with jumping in to our course curriculum ~ featuring our Connecting Your Real Estate Business Series. You can opt to pay monthly or sign up for a year and save.  ~ $44 | month or $396 | year

Basic Membership – Receive immediate access to our 3 Steps to a Powerful Real Estate Business Plan Course, Weekly Coaching Tips and access to select members only articles and downloads ~ FREE


Real Estate Tip #4 for 2017: Leverage Top Producer as Your Virtual Assistant

 

 

Are you effectively using a real estate management software tool that is more than a CRM (customer relationship management) or email tool?

If you want to run your business as a true business while leveraging technology and tools to save time and to run more efficiently; then consider really embracing a complete system like Top Producer.

 

Top Producer is a comprehensive cloud-based CRM (Customer Relationship Management) and real estate transaction management system.  And when you fully embrace all of the features and tools available, it will become your virtual assistant. The key to success is to use it daily and power through the initial learning curve.

When researching and selecting a real estate software system to use for your business, look for these features:

  • Robust contact management (to collect all the important information)
  • Manage your sales pipeline
  • Manage your follow-up (calls, emails, tasks, appointments)
  • Text and email notifications of leads
  • Ability to quickly and easily respond to contacts and leads
  • Built-in and customizable action plans and drip email campaigns
  • Automated and personalized monthly newsletter
  • Email templates that you can personalize and brand
  • Integration/syncing with Google/Outlook calendars and email
  • Lead routing from various lead sources (Zillow, Realtor.com, etc.)
  • Manage your listings and closings
  • Connection to your MLS
  • Ability to build and send CMA reports
  • Mobile app
  • Integrated Website
  • Lead generation landing pages
  • Automatic market data reports
  • Marketing templates and presentations (postcards, flyers, letters)

 

WBNL Recommended Real Estate Business Software Solution

TP8i-phone-desktop

 

Top ProducerTopProducer.com

(starting at $ 39.95/mth for the CRM)

Multiple related products integrate with the CRM program (Market Snapshot, Websites, IDX, Connector for MLS, Five Street)

To learn more about Top Producer 8i Suite of Tools, contact:

Colin Burton | Top Producer
colin.burton@topproducer.com
Direct:  888-547-5331
Mobile:  778-960-5331


Create a Powerful Referral System with these 7 Action Steps

SOI/ Past Client Referral System

There are 3 basic reasons why many agents fail to conquer the most important real estate system to implement – your Sphere of Influence (SOI) and Past Client Referral System.

  1. They never decide on a contact management or software solution.
  2. If they have a solution, they don’t enter the contacts, sort and categorize them.
  3. They over-analyze or never decide what to do or send out each month – thus, ultimately doing nothing for months on end.

So, let’s break it down step-by-step, get this critical system in place and generating business and referrals immediately.  The key to implementing this system is to commit to the process and set a deadline to complete each action step, one at a time. 

 

Action Step 1 - Create your list of past clients and sphere of influence.  If you have started a list or have it scattered in 2 or 3 places (MLS client, Outlook, other email program, scraps of paper, transaction folders, etc) get it all together in one place.  Make sure you have all the vital information on your contacts – names, address, emails, phone numbers, social media.  

Set deadline for completion: __________

Action Step 2 - Decide on a contact management /real estate transaction system.  You can choose a program like Outlook to get started and always upgrade to a more comprehensive, real estate-specific program.  The important thing is to choose something and just get started!  When researching and deciding on the right Customer Relationship Management software for you… consider these features to compare…

  • Accessibility (Mobile access, cloud-based, desktop)
  • Ease of use
  • Price (One time cost vs. monthly subscription)
  • Import/Export capability
  • Auto drip email campaigns
  • Action plans
  • Transaction management
  • Listing management
  • Contact/Client management 

REST – Real Estate Success Tracker  (www.GetRESTnow.com )  ($399 for single user license)

http://www.realestatesuccesstools.com
Highly recommended. Easy to use, more intuitive, not as complicated as many programs. 
Single and multi-user options available.  You install REST on your desktop/laptop but you can also remotely access from your PDA or another computer.

REST_Assured, hosted option for $34.98/mth

Top Producer, http://www/topproducer.com ($ 39.95/mth). Top Producer is a comprehensive cloud-based CRM (Customer Relationship Management) and real estate transaction management system.  Multiple related products integrate with the CRM module (MArket Snapshot, Websites, IDX, Connector for MLS)

Realty Juggler  http://www.realtyjuggler.com   ($99/yr   Free 90 day trial) Cloud-based CRM, mobile access, real estate flyers, activity/task plans, print labels, letters, drip emails, track production, team support 

Wise Agent http://wiseagent.com  ($24.95/mth  Free  30 day Trial ) Cloud-based CRM with contact manager, transaction manager, doc storage, email drip campaigns, flyers, newsletter, letters, property lists, to do lists, text and email alerts

Other CRM solutions

Real Estate Website – Your Back Office of your real estate website solution may have a CRM component

Email newsletters and email list management options:

 Research the solutions and make a decision.  Set deadline for purchase, installation and familiarization/training: _____________

 

Action Step 3 - Input all contact information into selected program.  Set aside a few hours and get this task done!  If you aren’t going to get to this task any time soon - hire someone to get this job done for you.  Computer-savvy people (teenagers, family members, your colleagues’ family members, agents in your office, local high school or community college students) are everywhere – find someone and hire them for this project. 

Set your deadline: ________________

 

Action Step 4 - Sort and categorize your database.  Optimally, complete this step simultaneously with the data entry of Step 3.  I recommend using the technique taught by Brian Buffini to sort your database:

  • A+ Multiple transactions or multiple referrals
  • A Referred at least one client
  • B Haven’t referred yet – probably will when you remind them/show them how
  • C You know them/just met them – haven’t sold them a home yet
  • D Delete - Not going to mail to them

You can also group your database by other specific categories or contact types (sellers, buyers, farm, past clients, newsletter, prospects, vendors, investors, short sale prospects, etc).

 

Action Step 5 - Create an Introduction or Reconnect letter with a deadline to mail out.

  • The letter should outline what the recipient can expect from this point forward; what services you provide; your client appreciation program; local market updates; annual market analysis of their property; business-to-business resources to name some possibilities.
  • If you are a New Agent, ask your broker for an endorsement letter from your Broker – company.  The concept here is the SOI member knows that the agent is new and may not have a high level of confidence in their ability or experience yet.   The letter reassures the potential client that not only do you get the agent but a team of professionals and support staff.
  • For those of you who have not done a great job staying in regular contact with your database, write a “reconnect” letter. 

Bonus Action Step:

Make a follow-up phone call after you send the letter or email. This one extra step will help you immediately sort your database and the major side benefit…you will more than likely generate business either directly or by referral from the activity of all the calls you make.

Make sure to cover these points on the call:

  • Ask them how they prefer to be contacted and updated (email, mail, texting, call)
  • Verify you have their preferred email and accurate contact info (use the Client Information Form)
  • Always ask for a referral!  “Who is the next person you know (or.. Who do you know…)  who is interested in investing in real estate?  Considering selling their home or buying anew home?

Set deadline for completion: __________

 

Action Step 6 - Decide on what you are going to mail or email each month.  This is the step many agents get stuck on.  They can’t decide on what to send or procrastinate about it or waste time creating their own newsletter or mailout.  Here are some suggestions to get you started.  Just pick one and do it.  You can always modify and refine later.

We recommend 30-40 connections annually.  A connection could be a call, email, mailer, text or face-to-face meeting.  Here is a sample connection plan:12 monthly newsletters

  • 12 monthly newsletters
  • 4 phone calls (call A+, A, and B contacts at least quarterly)
  • 4 personal notes (After these phone calls for sure.  And any other opportunity like when you receive a referral.)
  • 4 success mailers (quarterly just listed/just sold mailer)
  • 8 Holiday postcards, emails or flyers
  • 6-8 Seasonal postcards, emails or flyers (Time change, home maintenance, market reports)
  • Four Key Connects to include:
    • Settlement Statement (send first week of January for all closings from previous year)
    • Anniversary card, email, or call
    • Birthday card, email ,call or text
    • Annual Market Analysis
  • Current Market Data
    • Local or State REALTOR Association
      GLVAR has a Consumer Newsletter
      CAR has Client Direct – online newsletter
    • Most local Title Companies provide excellent market condition reports.  This is the information people are most interested in – what is happening in your local market.  Be the provider of that information!
    • Altos Research  http://www.altosresearch.com
    • Market Snapshot  http://www.topproducer.com/products/market-snapshot.aspx

 

Action Step 7Systemize it!  This is the final step and a key to the overall success of the system.  It simply means deciding on a day or week of the month that you will actually prepare and send out your monthly mailer or email.  Schedule it.  Place it on a visible calendar and make it happen.  Hire someone to get this task complete for you if you don’t want to do it yourself.

 

 

Join our Wanderers' Club - The Real Estate Training & Coaching Membership Platform

Member Benefits include:

  • 3 Steps to a Powerful Real Estate Business Plan Course
  • Monthly WBNL Coaching Newsletter +Access to members only articles and downloads
  • Access to All Online, On-Demand WBNL Courses
  • Monthly Training Workshops
  • Private Facebook Group
  • Private LinkedIn Group
  • Monthly Group Coaching & Support Online Event
  • Special discounted pricing on WBNL events and products

 


How to Actively Build Your Client Database and Referrals

Building your database is an ongoing and daily process.  It's a mindset.  Set a goal of the number of people you want to add to your database on a weekly or monthly basis.  Every day, you will have opportunities to network and talk to others.  Turn every day situations into an opportunity to discuss the real estate business and invite someone to be added to your mailing or email list.  Here are some strategies and ideas to begin implementing in your daily Action Plan today!

Build a habit of sending personal notes

  • Commit to a certain number of personal, hand-written notes daily.
  • Write the note in the moment – when the reason for sending the note occurs.
  • Have a supply of blank note cards and envelopes with you – in your car – at home – in the office.
  • Ideas for personal notes:
    • Open house visitors
    • After client contact (call or visit)
    • Co-op agent on a transaction
    • Business vendors and partners
    • When you receive a referral
    • At close of escrow on a transaction

Acknowledge your Referrals

  • Immediately upon receiving a referral from a past client or anyone, send a personal note and a thank you for the referral item.
  • The key is to have a supply of your thank you items on-hand (Gift card/movie tickets, etc.) and send a personal note immediately after receiving the referral.  Don't wait to send the thank you note after the close of escrow!  Make an impression immediately by acknowledging the referral as soon as you receive it, regardless if it turns into business or not.  Send a Starbucks card, car wash card, gas card or movie tickets along with your note.
  • Another idea is to send a perishable item (i.e. flowers, cookies) to the referring client’s workplace.

Commit to adding 5 people a week to your database

  • Actively handout 10 business cards 5 days a week and ask for referrals!  (Everywhere – standing in line, restaurants, interacting with businesses daily)
  • Hold 2-3 Open Houses a week - you wil meet prospective buyers and people to add to your database.
  • Active prospecting - FSBOs, Expireds, door knocking, calling, just listed and just solds
  • Networking and business events
  • Get involved in community events or groups

More posts for Real Estate Business Systems

Join our Wanderers' Club - The Real Estate Training & Coaching Membership Platform

Member Benefits include:

  • 3 Steps to a Powerful Real Estate Business Plan Course
  • Monthly WBNL Coaching Newsletter +Access to members only articles and downloads
  • Access to All Online, On-Demand WBNL Courses
  • Monthly Training Workshops
  • Private Facebook Group
  • Private LinkedIn Group
  • Monthly Group Coaching & Support Online Event
  • Special discounted pricing on WBNL events and products

 


7 Action Steps to Creating Your SOI/Past Client Referral System

Realestatereferralsystem There are 3 basic reasons why many agents fail to conquer the most important real estate system to implement – your Sphere of Influence (SOI) and Past Client Referral System.

1. They never decide on a contact management or software solution.
2. If they have a solution, they don’t enter the contacts, sort and categorize them.
3. They over-analyze or never decide what to do or send out each month – thus, ultimately doing nothing for months on end.

So, let’s break it down step-by-step, get this critical system in place and generating business and referrals immediately.  The key to implementing this system is to commit to the process and set a deadline to complete each action step, one at a time. 

Action Step 1 - Create your list of past clients and sphere of influence

If you have started a list or have it scattered in 2 or 3 places (MLS, Outlook, other email program, scraps of paper, transaction folders, etc) get it all together in one place.  Make sure you have all the vital information on your contacts – names, address, emails, phone numbers, IM names or other social networking contact info.  Set a deadline to accomplish this task. 

Action Step 2 - Decide on a contact management /real estate transaction system

You can choose a program like Outlook to get started and always upgrade to a more comprehensive, real estate-specific program.  The important thing is to choose something and just get started!  Here are two possible solutions for you to consider:

REST – Real Estate Success Tracker  (www.GetRESTnow.com )  ($399 for single user license)

  • REST is my personal recommendation.  In my opinion, REST is the best real estate software on the market.  Easy to use, more intuitive, not as complicated as many programs.
  • Single and multi-user options available.  You install REST on your desktop/laptop but you can also remotely access from your PDA or another computer.

Top Producer

  • There are a variety of extras and add=ons with Top Producer and price points.
  • I find many agents have this program and are not using it to its full potential - only the contact management portion.

Research the solutions (there are others out there) and make a decision.  Set a deadline for purchase, installation and familiarization/training.

Action Step 3 - Input all contact information into selected program

Set aside a few hours and get this task done!  If you aren’t going to get to this task any time soon - hire someone to get this job done for you.  Computer-savvy people (teenagers, family members, your colleagues’ family members, agents in your office, local high school or community college students) are everywhere – find someone and hire them for this project.   Set a realistic deadline to accomplish this action step.

Action Step 4 - Sort and categorize your database. 

Optimally, complete this step simultaneously with the data entry of Step 3.  I recommend using the technique taught by Brian Buffini to sort your database:

  • A+ Multiple transactions or multiple referrals
  • A    Referred at least one client
  • B     Haven’t referred yet – probably will when you remind them/show them how
  • C     You know them/just met them – haven’t sold them a home yet
  • D    Delete - Not going to mail to them

You can also group your database by other specific categories or contact types (sellers, buyers, farm, past clients, newsletter, prospects, vendors, B2B, etc).

Action Step 5 - Create an Introduction or Reconnect letter with a deadline to mail out.

  • If you are a New Agent, ask your broker for an endorsement letter from your Broker – company.  The concept here is the SOI member knows that the agent is new and may not have a high level of confidence in their ability or experience yet.   The letter reassures the potential client that not only do you get the agent but a team of professionals and support staff.

  • The letter should outline what the recipient can expect from this point forward; what services you provide; your client appreciation program; local market updates; annual market analysis of their property; business to business resources to name some possibilities.

Bonus Action Step:  Call the people in your database and ask this qualifying and sorting question (Mayor Campaign from Brian Buffini program):

“Oh by the way, if you were buying or selling a home or had a friend or family member who was, am I the Realtor you would refer them to?”

This one extra step will help you immediately sort your database and the major side benefit…you will more than likely generate business either directly or by referral from the activity of all the calls you make.

Action Step 6 - Decide on what you are going to mail or email each month

This is the step many agents get stuck on.  They can’t decide on what to send or procrastinate about it or waste time creating their own newsletter or mailout.  Here are some suggestions to get you started.  Just pick one and do it.  You can always modify and refine later.

  • Current Market Data.  Most local Title Companies provide excellent market condition reports.  This is the information people are most interested in – what is happening in your local market.  Be the provider of that information!

Where to find - Las Vegas Real Estate Market information:

  • Members of GLVAR can access a monthly Consumer Newsletter to email to your SOI, a myriad of graphs and current market data at www.LasVegasRealtor.com
  • Nevada Title produces a monthly Market Condition Report with commentary and other excellent market reports and data.  
  • www.Salestraq.com - Fast Facts is an e-newsletter about the new and existing home market. $25/month.
  • www.HomeBuildersResearch.com - Monthly Market overview. $18/month.  Contact Dennis Smith, 702-645-4200
  • UNLV - Center for Business and Research presents the quarterly Las Vegas Housing Market Conditions for $25/year.

Action Step 7Systemize it! 

This is the final step and a key to the overall success of the system.  It simply means deciding on a day or week of the month that you will actually prepare and send out your monthly mailer or email.  Schedule it.  Place it on a visible calendar and make it happen.  Hire someone to get this task complete for you if you don’t want to do it yourself.

More posts in the  Real Estate Business Systems Series

 

Join our Wanderers' Club - The Real Estate Training & Coaching Membership Platform

Member Benefits include:

  • 3 Steps to a Powerful Real Estate Business Plan Course
  • Monthly WBNL Coaching Newsletter +Access to members only articles and downloads
  • Access to All Online, On-Demand WBNL Courses
  • Monthly Training Workshops
  • Private Facebook Group
  • Private LinkedIn Group
  • Monthly Group Coaching & Support Online Event
  • Special discounted pricing on WBNL events and products

Another Reason to Join Active Rain - Referrals!

On June 12, I posted Reasons to Join the Active Rain Real Estate Network .  At that time there were over 36,000 members (professionals from real estate, mortgage, title and related industries).  As of today, there are now close to 40,000 members.  In fact, a recent press release on Active Rain states:

SEATTLE, July 11 /PRNewswire/ -- ActiveRain, the world's largest social networking site for real estate professionals, marked its one-year anniversary today by surpassing 35,000 members and 120,000 posts, and projecting monthly double-digit growth over the next 12 months.  For the full report: World's Largest Social Networking Site For Real Estate Professionals Grows Faster Than Wikipedia In Inaugural Year

Arreferral_4Yesterday, Active Rain announced the launch of their newest feature  - a Nationwide Referral Exchange.   The system is really simple to use.  Just post your referral.  Interested real estate agent members can request your referral by completing a comment box which sends an email to you then you select who to accept as the referred agent.  You can also browse the posted referrals and request or post your pitch to get a referral.  The referral fee is negotiated between the agents.

For now the service is free.  According to the AR press release, starting in 2008 there will be a $20 monthly fee to participate in the service.   I invite you to Join the Active Rain network of professionals.

In addition to this new referral exchange, you can generate potential leads by creating and posting relevant market content to your AR blog that can be featured in "Localism"   This feature of Active Rain is geared toward the public and as Localism.com describes what it is:

Localism will be the premier spot on the Internet for accessing local real estate information provided by those who understand local markets the best, real estate professionals.

  • Find meaningful real estate information, not just demographics and listings.
  • Get perspective on local real estate markets from the experts.
  • Interact 1 on 1 with agents to get your questions answered.

I invite you to join the Active Rain Network today and generate some additional business while networking with your peers.

 

Join our Wanderers' Club - The Real Estate Training & Coaching Membership Platform

Member Benefits include:

  • 3 Steps to a Powerful Real Estate Business Plan Course
  • Monthly WBNL Coaching Newsletter +Access to members only articles and downloads
  • Access to All Online, On-Demand WBNL Courses
  • Monthly Training Workshops
  • Private Facebook Group
  • Private LinkedIn Group
  • Monthly Group Coaching & Support Online Event
  • Special discounted pricing on WBNL events and products

Interview with Matthew Hardy of Real Estate Success Tracker


MP3 File
Last week I interviewed Matthew Hardy, developer and designer of a powerful Real Estate software system called Real Estate Success Tracker (REST).  You can listen to the call above or download the audio file.
 
 
Several weeks ago my team and I previewed the unique features and usability of the program through an online demonstration with a team from REST.  Simply put, I was impressed.  The program is a comprehensive, easy to use tool to follow-up with your sellers, buyers, and sphere of influence as well as track your real estate transactions.  The online training and tech support is also outstanding.
 
Key questions and points from the telephone interview:
  • How is REST different than the competition
  • Challenges facing today's real estate agent
  • Why use REST
  • Functionality, features and cost
  • Using REST with teams and multiple users
  • Tech support and training available
I invite you to check out the software and take it for a test drive yourself.  For more info contact the REST Team at:
480-626-4461
 

Join our Wanderers' Club - The Real Estate Training & Coaching Membership Platform

Member Benefits include:

  • 3 Steps to a Powerful Real Estate Business Plan Course
  • Monthly WBNL Coaching Newsletter +Access to members only articles and downloads
  • Access to All Online, On-Demand WBNL Courses
  • Monthly Training Workshops
  • Private Facebook Group
  • Private LinkedIn Group
  • Monthly Group Coaching & Support Online Event
  • Special discounted pricing on WBNL events and products

siness-planning course and downloads.