48 posts categorized "Social Media Marketing" Feed

Real Estate Tip #7 for 2017 – Execute a Social Media Marketing Strategy

 

Do you have a solid social media marketing plan for 2017? A social media marketing plan is a key component of any business these days.  It is possible to generate and convert leads into closed transactions when you implement a strategic and consistent social media plan.  Think of social networking sites as just that … an opportunity to build relationships, build community, enhance your brand, leverage yourself as a local expert and real estate professional. To be most effective on social media, you must become a consistent content marketer or curator. Content marketing builds trust. People want to do business with people they know, like and trust.

With a solid content marketing plan you can: 

KNOW – Turn a visitor into an audience member.

LIKE – Turn an audience member into a potential customer.

TRUST – Convert a potential customer into a client.

Identify your objectives and goals for social media Before jumping on and trying to manage every popular social media site, it is critical to first identify your goals and outcomes for your overall social media strategy. Take some time to seriously consider and answer the following questions before formulating your online and social media plan.

  • What do you want to accomplish with your social media strategy?
  • Who is your target audience? What platforms do they use?
  • What social media platforms should you use?
  • Who is going to maintain your social media presence?
  • How do you measure success?
  • What do you want to track?

Are you leveraging the power of LinkedIn to connect with prospective customers and build your database?

  • Do you have an All-Star LinkedIn Profile?
  • Are you building an online farm of Agents and your own referral network?
  • Are you strategically building your connections and adding value on LinkedIn?

  Get our free LinkedIn All-Star Profile Guide and watch the training webinar replay here: http://wbnlcoaching.com/linkedin-profile/  

Introducing WBNL 365 – a new member benefit for 2017!

WBNL365_SocialMediaPosts

We’ve created 365 new reasons to be a Wanderers’ Club Member! Starting on New Year’s Day 2017 we’ll deliver social media posts & images that you can use across your online platforms such as Facebook, Twitter, LinkedIn, & Instagram.  One for EVERY day!  Imagine the time you will save.  Let us take that marketing burden off your list.

Learn more about all the benefits of membership: http://wbnlcoaching.com/membership/


[Free Download] Mastering LinkedIn for Business - Build an All Star Profile

WBNL-Coaching-Mastering-LinkedIn

LinkedIn is the definitive professional networking and business development platform. It is the place to showcase you, your brand, and your business to peers, influencers, and prospective clients.

LinkedIn is like a powerful search engine and searchable database of information, people, companies, and groups. It is imperative to optimize your profile for searching by included your targeted keywords throughout your profile. Don’t “overstuff” your profile with keywords, but rather integrate them into the copy in a natural and readable way.

Unlock the Webinar Replay video and Download our All-Star LinkedIn Profile Guide

What you will learn in this training webinar:

  • Power tips on optimizing your profile for search
  • How to add a branded cover image
  • The importance of using keywords throughout your profile
  • What content needs to go in your summary
  • How to add images, video and slide-decks to sections
  • Review your privacy and notification settings

 

30 Day Free Trial – Join the WBNL Coaching Wanderers Club – The online, virtual coaching and training platform for Real Estate and Business Professionals.

Your basic, FREE membership includes: WBNL Coaching Real Estate Business Plan Online Course and Downloads

Check our EVENTS CALENDAR for upcoming live workshops, free webinars

Interested in Building a Real Estate Team? Check out our complete, turnkey REAL ESTATE TEAM BUILDER System


Infographic: 11 Essentials for Your Blog Posts

Excellent article and infographic on the true essentials for great blog posts from Copy Blogger.

  1. Craft a magnetic headline.
  2. Open with a bang.
  3. Use persuasive words.
  4. Write damn good sentences.
  5. Insert killer bullet points.
  6. Create exquisite subheads.
  7. Tell a seductive story.
  8. Keep attention with internal cliffhangers.
  9. Choose an arresting image.
  10. Close with style.
  11. Be authentic.

Continue reading "Infographic: 11 Essentials for Your Blog Posts" »


Social Media Marketing Plan - Review Your Goals and Outcomes First

 A social media marketing plan is a key component of any business these days.  It is possible to generate and convert leads into closed transactions when you implement a strategic and consistent social media plan.  Think of social networking sites as just that ... an opportunity to build relationships, build community, enhance your brand, leverage yourself as a local expert and real estate professional.

Here are the Most Popular Social Networking Sites (April 2014) as derived from eBizMBA Rank which is a constantly updated average of each website's Alexa Global Traffic Rank, and U.S. Traffic Rank from both Compete and Quantcast

  TopSocialSitesApril2014

The best coaching advice I can give you regarding what to do in the area of social media for your business is to first answer the questions outlined below.

Before jumping on and trying to manage every popular social media site, it is critical to first identify your goals and outcomes for your overall social media strategy.  Take some time to seriously consider and answer the following questions before formulating your online and social media plan.

What do you want to accomplish with your social media strategy? Be specific.

  • Do you want to communicate and build more relationships online?
  • Build brand awareness?
  • Visitors complete a form, sign up for something, calls or emails for more information, become a prospect for your business or service?

Who Is Your Target Audience?

  • What social media and networking sites are they  using?
  • How do you know or how can you find out?

Who is going to maintain your social media presence?

  • Write and upload the posts?
  • Status updates? Interactions on networks?
  • Do you have the resources to sustain our strategy?
  • What should you do and what can be outsourced?

How do you measure success?  What do you want to track…

  • Views
  • Traffic
  • Comments
  • Subscribers, followers
  • Leads
  • Sales

Considerations for Online Personal Branding

  • Should you separate business & personal lives?
  • Does your offline personality match your online brand?
  • Does your online content match your brand?
  • Does your brand relate to your audience?

 

Visit www.WBNLCoaching.com to learn more about our coaching program and online training membership options. Your FREE, basic membership includes a complete real estate business-planning course and downloads.


Realty ONE Group Presents Monthly TECH TALKS via Live Webinar

Realty ONE Group is proud to announce ROG Tech Talks.  Every month, we will be  presenting information, power tips and strategies on the most effective technology, tools, social networking sites and apps to support your business, build your brand, engage consumers, and convert leads.

Webinars will be recorded and available for viewing to all Realty ONE Group agents at MYROG.com.

These Webinars are open to anyone interested in learning how to effectively integrate technology and social media into their business.   I will be co-presenting and facilitating these Tech Talks along with ROG Marketing Director and Social Media wiz, Phil Sexton.



Friday, February 17, 2012, 1:00 pm PST / 2:00 pm MST

You Are Being Googled! 
How to Dominate the first page of Google with your Name/Personal Brand

Register Now:   https://realtyonegroup.ilinc.com/register/krpjkrs

Have you Googled yourself lately?  Do you think your next prospective buyer or seller is Googling you?  You have seven seconds to make a first impression, and your time starts the moment your name is typed into a search bar.  

  • Learn 10 specific strategies to implement immediately to rank on Google and other key search engines
  • Why you should be on Facebook, LinkedIn, Twitter, YouTube and Google+
  • Leverage the power of your profile and real estate specific sites
  • Discover how to manage and monitor your Online Reputation
  • Receive our Social Media and Online Reputation Management Checklist with all the action items and links to the sites


Mark Your Calendars for upcoming ROG Tech Talks....

Friday, March 16, 2012, 1:00 pm PST / 2:00 pm MST
Power Tips for LinkedIn - How to Build Your LinkedIn Profile and Leverage it For Business

Friday, April 20, 2012, 1:00 pm PST / 2:00 pm MST
Understanding “The Cloud” and How to Use it for Real Estate

 

Join the WBNL Coaching Wanderers Club - The online, virtual coaching and training platform for Real Estate and Business Professionals.

Your basic, FREE membership includes:

WBNL Coaching Real Estate Business Plan Online Course and Downloads


Facebook Rolls Out Places - Do you know your privacy settings?

Facebook launched it's new feature "Places" where You can add places, check in to places that already exist, and tag people who are with you.

Read the Facebook Places: A Field Guide from Mashable

A few things to note about Facebook Places:

    • Configure your privacy settings!

      By default, Places I check in to is set so Friends Only can see it.  To change the setting click on Account,then Privacy settings and Customize Settings. 

      Another default setting on the “Customize settings” page is “Include me in ‘People Here Now’ after I check in.” When you check in, your location is visible to your friends and also to anyone else nearby. If you’d rather be more private, you’ll have to opt out of this setting.

       

      Facebook Places privacy

      Your friends can, by default, check you in without your explicit approval or permission.  Again, go to your privacy settings to change this if you prefer.


Facebook Places privacy settings other share

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Let us be your virtual coach as well.  Learn at your own pace and on your own schedule.  Our on-demand online courses integrate multi-media with an intuitive learning management system. Learn more about becoming a member of our community at WBNL Coaching.


Facebook Movie Preview - Social Network

"The Social Network" Movie is due out this fall and is based on the book "The Accidental Billionaires" by Ben Mezrich. Mezrich wrote the story of how Facebook started without any input from Zuckerberg. His primary source was Facebook's co-founder Eduardo Saverin, who was the company's original business manager but later had a legal dispute with Zuckerberg. The book is a great read and tells a compelling and fascinating story of the origin of Facebook.

 

Discover the power of business coaching – Book a Free 30-minute consultation with Jan

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Building Your Social Media Profile Panel at RISMedia Social Media Summit

I had the opportunity to be a part of a dynamic panel on Social Media Profiles at the RISMedia Leadership Conference/Social Media Summit in Rye, New York (June 9-10).

The panel was facilitated by Krisstina Wise, Broker-Owner of The Good Life Team in Austin, TX.  Krisstina has (in just over a year) dominated in her market place with her web presence through blogging and integration of other key social networks like Facebook and Twitter. More than 50% of her business is generated through social media. 

The panel included:

  1. Pat Wattam, Broker/Associate, Re/Max First in Baton Rouge, LA
  2. Anthony Crecco, Broker/Owner Crecco Real Estate
  3. Craig Donato, CEO. Oodle
  4. Rebecca Chandler, Director of Marketing, The Real Estate Book  

I discussed the importance of knowing your goals (purpose, outcomes) before embarking on your social media marketing journey.  Here are the key questions to consider:

What do we want to accomplish with our social media strategy? Be specific.

  • Do we want to communicate and build more relationships online?
  • Build brand awareness?
  • Visitors complete a form, sign up for something, calls or emails for more information, become a prospect for our business or service?

Who is our target audience? Our perfect customer?

  • What social media and networking sites are they using?
  • How do we know or how can we find out?

Who is going to maintain our social media presence?

  • Write and upload the blog posts?
  • Status updates? 
  • Do we have the resources to sustain our strategy?

How do we measure success?

  • Are we measuring views, traffic, comments, subscribers, leads, sales?

I also reviewed some strategies for managing your online brand (name reputation). 

1parkplace has a free report The 5 P's of Social Marketing which includes a checklist for building your social network profiles and a list of sites to monitor your brand online.

Request your Free copy of this report as well as several others at:

http://rissummit.1parkplace.com/

 

Join the WBNL Coaching Wanderers Club - The online, virtual coaching and training platform for Real Estate and Business Professionals.

Your basic, FREE membership includes:

WBNL Coaching Real Estate Business Plan Online Course and Downloads


Short Sale Professional Network - Free Social Network for Real Estate Professionals

Since March 2009, Steve Kitnick and I have certified over 500 Nevada licensees and other real estate industry professionals through the Certified Short Sale Professional designation.

SSPNetwork_1

We created the Short Sale Professional Network initially for CSP graduates only.  We recently opened up the membership to anyone who is working in the short sale market and wants to participate.

Purpose of the Network:

This social network was established in support of all Real Estate Professionals working in our current real estate market of short sales, foreclosures and traditional sales.  We encourage all members to actively participate by joining the conversation, adding your own comments, experiences, questions, answers, feedback as it relates to the real estate industry and of course, short sales.

Membership Benefits include:

  • Your own blog to share information, resources, educate, inform, comment
  • An active forum to ask or pose questions and receive feedback and answers
  • Ability to upload photos and videos that promote/support the purpose of the network
  • Stay informed with updated resources links, downloads, and industry news
  • Download documents and materials to support your short sale business
  • And of course... network with other professionals!

Ways to participate:

  • Start a discussion or ask a question in the forum
  • Add your comments or answers to a forum discussion already started
  • Add a blog post
  • Upload photos or videos related to real estate or short sales
  • Contribute your short sale knowledge
  • Make friends - Help others
  • Visit the Document center, Resources, Training, Industry News Areas
  • Grow our site, the more information you add, the better all of us will become
  • Learn, Know and Grow

The Education Continues.... Learn, Share, Grow...Join the Short Sale Professional Network Today!

 

Visit www.WBNLCoaching.com to learn more about our coaching program and online training membership options. Your FREE, basic membership includes a complete real estate business-planning course and downloads.


2009 Best Blog Posts & Resources on Social Media Marketing, SEO, Social Networks

Tamar Weinberg of Techipedia compiled an unbelievably comprehensive and well-researched “Best of 2009″ summary of the best blog posts on social media, social networks, reputation management, branding, seo and more. This post is a must bookmark for reference and reading.

Best Internet Marketing Posts of 2009

Attention Las Vegas Real Estate Agents & Business Professionals!

BlogClassHeader

Don't miss the Blogging & Social Networking for Business Workshop

Next Class Date: Friday, February 12, 2010, 1:00 to 4:00 pm
Download the class flyer:  Blog Class Flyer Feb 12, 2010

Location: Robb & Stucky Community Room, (Town Square Las Vegas • At I-15 and the 215 Beltway )

Address: 6521 Las Vegas Boulevard South, Las Vegas, NV 89119
View Mapquest

Approved by the Nevada Real Estate Commission

3 Hours Continuing Education (PD) CE.3706000-RE

$45 in advance; $55 at the door
Register online at: http://business-blog-consultant.com/register/

 

Visit www.WBNLCoaching.com to learn more about our coaching program and online training membership options. Your FREE, basic membership includes a complete real estate business-planning course and downloads.