48 posts categorized "Social Media Marketing" Feed

FREE Virtual RE BarCamp is 1-4-10; Social Media & Tech All Day Mega-Webinar

I attended the first amazing REBarcamp in San Francisco, August 2008 - held prior to the Inman Connect.  REBarcamp is now Virtual and still FREE and it's TOMORROW - January 4, 2010.

If you want to seriously get a jump start on how to integrate Social Media into your Real Estate Business --- sign up now!

 

Do Not Miss VREBC

 

Educating Real Estate Agents On How To Use Modern Technologies To Better Their Business Will Never Be The Same!

On January 4th, 2010 dozens of the most respected educators in the real estate industry converge to host most exciting event of its kind, the Virtual Real Estate BarCamp.

Virtual Real Estate BarCamp is a 1-Day Learning Extravaganza.
From 9am until 4pm PST, three concurrent webinar "rooms" will each host 7 different sessions, for a total of 28 different presentations.
There is something for everyone and everything for someone, and best of all, IT IS FREE and attendance is unlimited!

Click below to:
Register.
Learn more.
See who is coming.
Check out the Session Calendar.
Get sponsorship info.

Attendance is projected to be at least 1000 agents, nationwide.
Do not miss out on being part of this ground-breaking event.

Potential Session Topics Include:

Facebook for Real Estate
Twitter 101
Driving Quality Traffic to Your Website
Beginning Search Engine Optimization
Advanced SEO
Getting Started with WordPress
Advanced WordPress Techniques
Using Flickr for Real Estate
Using YouTube for Real Estate
LinkedIn Business & Referral Strategies
Selecting an IDX Company
Single Property Websites
Getting the Most Out Of Your Mobile Devices
The iPhone and Real Estate
Photoshop for Real Estate
Video Blogging
Video Listings
Advanced Twitter Tips
Preparing to Start a Real Estate Blog
Google Analytics and Traffic Statistics

...and much more, with new sessions being added every day.

And if that wasn't cool enough, individuals from around the country are volunteering to host In-Real-Life MeetUps for after the event.
Learn all day, and then meet to have a beer with local participants. This is going to be a blast!

We hope to see you there!

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Blogworld Expo '09 - Insights from Laura Fitton on Awesomeness, Connecting and Twitter

Laura Fitton (@pistachio, oneforty.com) delivered an inspiring and thought-provoking opening keynote at the Blogworld Expo 2009. 

I have to admit, my internal struggle with Twitter and blogging in general has been to surrender to the process, let go of my own fears and truly be transparent, less technical, more remarkable and interesting. I am in awe of the people who brilliantly tweet, blog or post a Facebook status in a succinct, intriguing, thoughtful, entertaining, funny and compelling way. 

Laura's talk had several nuggets to share - here is a summary:

  • Fear is a terrible motivator - don't make decisions from Fear
  • What is your superpower?
  • How to be remarkable - cash in on your passion?
    • Luck
    • Believe
    • Connect
  • Twitter is overcoming human isolation
  • You have to embrace randomness to really get Twitter
  • The real influencer is the message - not you!
  • Be useful - turn it inside out.  Don't just retweet or post a link - Ask a question, produce value, make a connection, set it up, add something
  • How to become Awesome on Twitter
    • Listen
    • Learn
    • Care
    • Serve
  • Influence was attracting attention to yourself - Influence IS providing attention and value to others
  • Be uniquely you -
  • Resources/books to check out:
    • Twitter for Dummies - Laura Fitton. et al
    • Think Big Manifesto
    • Awesomeness Manifesto - Umair Haque 
    • Crush it - Cash in on your passion

Ready to get real...

 

Join the Wanderers Club for $67/mth membership fee to access all of the member benefits including monthly training webinars, group coaching sessions, online training courses, private Facebook and LinkedIn Groups.

FREE Basic membership is free and includes:

WBNL Coaching Real Estate Business Plan Online Course and Downloads


Real Estate Widgets for Your Blog or Web Site

Are you a real estate agent and BLOGGER?  Are you searching for ways to add interesting and compelling content to your blog or web site?  How about adding a widget or two to your sidebar?

In case you are not yet familiar with the term “widget”…

What is a Widget?

According to Wordpress.com
A Widget is a fancy word for tools or content that you can add, arrange, and remove from the sidebars of your blog. Widgets make it easy to customize the content of your blog sidebar – the part of your blog to the left, right or sometimes top or bottom of your main content. So long as you’re running a widget enabled theme, you can customize what goes into those sidebars.

Here are the best real estate-related widgets I have come across…so far:  (Do you know of a great RE widget to add to this list?  Tell us about it in the comments.)

Zillow

  • New Local Market Explorer Wordpress Plugin – Creates “City Pages” based on a mashup of these services -  Zillow market stats and info, Yelp, Walk Score, Flickr, School Data from Education.com. The plugin does not support neighborhoods or ZIP codes – Zillow is working on that for next version.
  • Here’s the LME widget in action – I just installed it on my Business Blog Consultant  Wordpress blog:

    LME widget
  • Real Estate & Mortgage Widgets – Make sure you have a Zillow Profile and you can Co-Brand these widgets for your site.  Zillow has a myriad of widgets to choose from including:  Mortgage Calculators and rates, Your Listings, Recently Solds, and some new ones for Home Buyer Tax Credit and Loan Modification qualifiers.

vFlyer

Trulia

Or here they are listed individually:

  • TruliaCarousel Add real estate listings to your web site in an interactive and easy to use property carousel.

  • TruliaMap The TruliaMap widget shows listings from you, the real estate professional, on a colorful, interactive and easy-to-use map.

  • Trulia Snapshot With the TruliaSnapshot widget, you can show off Snapshot on your own website for free.

  • TruliaVoices Broadcast your real estate expertise with the TruliaVoices Q&A widget – an easy way to show off your answers from Trulia Voices on your own blog or website.

  • TruliaCalculator. This mortgage calculator widget adds great real estate content to your own web site or blog.

  • TruliaHomeroll The TruliaHomeroll widget shows the latest properties for sale on Trulia in your local area.

  • TruliaMinistats The TruliaMinistats Widget is a great way to keep your website visitors up to date on how prices are trending in your market.

  • TruliaStats This widget is a custom chart of the average listing price and available inventory for any city or neighborhood in the US.

  • TruliaSearchbox Now you can give your users the ability to search homes for sale on Trulia directly from your website or blog.

  • TruliaChart The TruliaChart widget is a free chart for your website or blog that gives your users helpful market trends for your local real estate market. You can show listing price, sales price, number of properties sold or number of properties for sale for any US city.

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The Power of Social Media for Business

If you haven't seen this video - take a look...Very powerful and compelling stats and facts about how social media is impacting us on all levels. 

Are you ready to learn more about Business Blogging & Social Media?  Don't miss our next CE training Class:

Real Estate Blogging 101

Wednesday, September 23rd, 1:00 to 4:00 pm
First United Mortgage Building Do not mapquest - The street does not exist!
(215 - between S. Buffalo and S. Durango - off W. Sunset)  Here is a MAP

$45 in advance; $55 at the door
Register online at http://www.careerrealty.com/contact_training.htm

 

Join the Wanderers Club for $67/mth membership fee to access all of the member benefits including monthly training webinars, group coaching sessions, online training courses, private Facebook and LinkedIn Groups.

FREE Basic membership is free and includes:

WBNL Coaching Real Estate Business Plan Online Course and Downloads


President Obama stays connected through blogs, websites and social media

I really love how President Obama continues to use social media outlets to stay connected to the people!  The latest addition to the mix is www.Recovery.gov  where you can stay informed about how and where the money is being distributed from the recently passes American Recovery and Reinvestment Act.  Visit the site for timelines, graphics, charts and updates  The President has promised Accountability and Transparency...
 

Obama HQ Blog

Besides the frequently updated blog, you will find links to President Obama's profiles and accounts on a variety of social networking sites:

Obama Everywhere

Facebook Black Planet
MySpace Faithbase
YouTube Eons
Flickr Glee
Digg MiGente
Twitter MyBatanga
Eventful Asian Ave
LinkedIn DNC PartyBuilder


Steps for Internet and eMarketing Success

Internet_success A succesful eMarketing strategy must have:

  • Compelling reason(s) for prospect to contact you over other agents
  • Benefits for prospect
  • Specific offers, reports
  • Calls to action
  • Lead capture ability
  • Measuring & Tracking capability

Steps for Internet  & eMarketing Success

1.    Create & Maintain a great “Destination” Website

  • Customer-Centric not Agent-Centric - "Image style branding is out"
  • People don’t want to be sold, they want to be helped and get information
    • Internet = access, information, instant
    • Offer what the consumer wants
      • Easy & accessible Search for listings (IDX)
      • Photos & virtual tours
      • Reports, local market data
      • Neighborhood, community, school information
      • Foreclosure, short sale, loan modification information
  • Compelling content - in addition to the list above, consider
    • Buyer/Seller process & tips
    • Relocation info, guides
    • Testimonials
    • Your niche, target markets, specialties
  • A Good domain name (Consider keyword terms vs. your name)

2.    Effective Lead Generation & Lead Capture

  • Calls to Action that lead to capturing prospect info
  • IDX search – allow access to a point and then a sign-up form
  • Property Watch – email alerts – allows the consumer to receive the listing information they want when it becomes available
  • Free, compelling reports – consumer completes a contact form to receive the report or offer
  • Home Market Valuation
  • Offline Marketing Plan
  • Energize Your Database to Search for Homes - Import or add your SOI, past client database and send them a VIP welcome letter with a strong Call to Action - "Search over 30,000 Las Vegas Properties for Sale!"
  • Add contacts daily – use your website to close prospects for their information and set them up as A VIP on your site for full access
    • Open House prospects; Ad & Sign Calls
  • Change Your Voice Mail message to include a CTA to visit your site and Search homes for sale
  • Add compelling call to action on everything:
  • Business cards
  • Letterhead
  • Marketing Flyers
  • Email signature
  • Postcards
  • Print advertising
  • Car signs
  • Yard & Open House sign
  • Paid Advertising on other websites
    • Realtor.com
      Trulia Pro
      Zillow
      Local online magazine & newspapers
      Your niche market
  • Strategic Linking
    • Comment on blogs (you can add a link back to your website)
    • Business vendors, partners
  • Search Engines

    • Optimizing your website and pages for search engines
      • Title tags
      • Keywords & Description
      • Keyword research Tools
    • Write quality content that matches your selected keywords
    • Submit Your site to directories and search engines
    • Consider adding a blog to maximize SEO
    • Pay Per Click – Paid Advertising

3.    Converting the Lead (From Click to Close)

  • Connect
    • Immediate response (less than 20 mins) increases your chances of converting that lead – text and email alerts for leads
    • Initial welcome (VIP) letter
  • Cultivate
    • Automated, drip email campaigns
    • CTAs in the email (Search properties now!)
    • Phone calls = qualify, build rapport
  • Close
    • Use the visitor search profile information
    • Refine searches – use property watch
    • Close for appointments  
  • Build Referrals 
    • Client for life email campaigns – Ask for referral CTA
      • eNewsletters
      • Holiday letters
      • Market condition reports

P.S. - Remember, it's a process!  Set aside time each week to improve your overall website and emarketing solution for your business.  Find the balance bewteen working IN your business and ON Your Business!!

 

Discover the power of business coaching – Book a Free 30-minute consultation with Jan


Don't Miss the Social Media Marketing Webinar Series from Domus Consulting Group

Domus Consulting Group will be offering their well reviewed Social Media Marketing Workshops starting this week, offering their one hour weekly webinar every Monday at 10:30-11:30 Nevada time over 12 weeks. Their first session is being repeated this Thursday and Friday at 10:30am. Please register for it at http://domusconsultinggroup.com/americana.

The Social Media Marketing System gets real estate agents an online presence that generates leads without blogging. You essentially become the go-to source for breaking real estate news in your area. You can see a slide presentation of the Broadcasting System at Transparent Real Estate.

I've seen how the System works. Using free social media tools, you "broadcast" your expertise in the real estate markets like blogging does. We want to get a group of Americana agents to broadcast market updates en masse and become a powerful consumer resource for breaking Las Vegas real estate news.   Here's an overview of the sessions and what to expect:
 

Curriculum

Session 1
Social Media Marketing - Why an Online Presence is Critical to your Future Career in Real Estate
Session 2
First Practical Steps - Five Steps to Setting up your Social Network
Session 3
Understanding the Strict Protocols of Social Media and the Content You Deliver - Don’t Blow it!
Session 4
Setting up the Tools to Monitor the Social Media - FeedReaders, Social Bookmarking, Social News, Twitter
Session 5
First Steps in Participating in the Social Media - Your Network is Set Up and it’s Time to Leverage It
Session 6
Explaining Active Rain and Blogging - You’ll Soon Figure Out that the Blog will be your Central Marketing Tool
Session 7
The Online Land Grab - Get Your Name Out There - Five Online Services You Must Be On Before Your Competition
Session 8
How to Attract Online Traffic - How Search Engines Work and Why the Social Media is Quantum Leaps more Powerful than a Static Website
Session 9
The New Society - Changing your Sales and Marketing Strategies to Fit with your Online Presence - Retooling your Spammy Email Marketing to be Effective
Session 10
The Secret Nobody Knows - Mass Media is Converging with the Social Media - How to Position Yourself to Access Mass Media Traffic
Session 11
Your Newest Online Resume - Twitter and Friendfeed Strategies
Session 12
Putting it All Together - Integrating Your Offline Real Estate Practice with your Online Presence


I'll be attending. I think it's an effective lead generation system, and you'll learn a lot about the new wave of real estate marketing.

They normally charge $299 for the 12 week session. This week, they'll offer a 50% discount to Americana agents so the total tuition fee is $149 for 12 weeks, about $12/hour session. They "TIVO" the session for later viewing. In addition, they include full access to 100 step-by-step tutorials on blogging and the social media. Their past sessions have been sellouts.

If you're interested, sign up at our special website: http://domusconsultinggroup.com/americana to qualify for the reduced rate. You'll see more details about the curriculum and many testimonials at that landing page.


REBlogworld 2008 - Highlights & Best Tips Part 1

REBlogworld was a well-organized and successful event.  I enjoyed participating, networking and the learning and sharing of ideas.  Kudos to Todd Carpenter and Jason Berman for all their hard work and to all the speakers and attendees for being on the leading edge of the RE.net.

Here's a recap of some of the sessions I attended/participated in at REBlogworld on Friday, September 19, 2008.

Mariana Wagner - From Click to Close.  Mariana covered 10 major points of conversion using and expanding on a traditional sales cycle adjusted for

  1. Find - Potential clients will find you online due to your SEO; Pay Per Clicks/Adwords; adding your blog to directories; joining various online communities and offline marketing strategies
  2. Click - Increase your click through rate with compelling content; enticing headlines/titles; relevant keywords that the consumer is searching for; long tail posts
  3. Stick - Powerful calls to action, compelling content, ease of navigation and interior links can help your stickability - having a visitor stay on your site longer
  4. Inquire -To get visitors to contact you or register for your home search, place properly worded calls to action in key areas on your blog.  Use graphical buttons on a prominent area above the fold (front page area visible on the screen).  Top 3 ideas: Search Homes for Sale in ____ ; Find Out How Much your Home is Worth in Today's Market; Get our Exclusive Weekly "Best Buy" Homes/Foreclosure List.  Put your call to action links in the body of the post when it makes sense or at the end of the blog post.
  5. Contact - Find and build rapport as soon as possible.  Add and offer value through your blog content.
  6. Appointment - stay in their mind; get permission; use your targeted blog post informative content in your drip email campaigns; create a sense of urgency to take action; remain helpful
  7. Agreement - Use your blog to subtly promote yourself and address their concerns.  Be the expert.
  8. Contract - Continue to educate through the process.
  9. Close - Reinforce the process with blog posts.  Keep yourself educated.
  10. Referral - Involve your clients in your blog - record and post testimonials; interview your clients - promote their business or favorite charity for example.

Dan Green of The Mortgage Reports shared some excellent advice on the design and aesthetics of your blog, among them:

  • Put your most important info above the fold (the area visible on your screen when you go to a website or blog
  • Your contact information must be clearly visible
  • Dan uses a triangle format on his blog and in his posts that follows the normal eye pattern of someone visiting the site (the header; a graphic adjacent to a call to action (his "Work with Dan" area)
  • Include an email subscription widget - many people still don't understand or use RSS feeds

Dave Smith and Rich Jacobson debated the benefits of Active Rain vs. Wordpress:

  • Rich outlined the benefits of Active Rain and some of the newer features like Outside Blogs, changes in Localism.com which will be opening to the public soon to be part of the community
  • Loved Dave's comment about every post is a "line in the water" - another opportunity to attract a potential reader, client
  • Write about local events and happenings in our community - make sure to use keywords in the title and post.  You'll be amazed at how you will come up in the search engines sometimes more prominently then the actual event organizer or site.  (Especially when you use the SEO power of Active Rain)

Technorati's State of the Blogosphere Report September 2008

Technorati has posted the State of the Blogosphere 2008 in a 5 part series packed with trends, stats and details about the who, what, why and how of blogging.  This year, as discussed by CEO Richard Jalichandra at the recent Blogworld & New Media Expo, Technorati conducted a random survey of the 1.2 million Technorati members (approx 1300 participants from 60 countries). 

Some of the highlights of the report and from the Blogworld 2008 presentation:

  • Technorati has indexed 133 million blogs since 2002
  • 76,000 blogs have an authority of 50+ (Technorati assigns an authority rating based on the number of sites linking ot the blog - the more links the higher the authority rank)
  • Two-thirds of bloggers are male
  • 50% of bloggers are between the ages of 18-34
  • 70% of bloggers have college degree
  • One in four have an annual household income of $100k
  • The top 10% of blogs producing income blog multiple times daily and use multimedia formats
  • Bloggers are also active Web 2.0 participants (social networks, Twitter, Videos, podcasts, social bookmarking)
  • Bloggers are self-identified as Personal, Professional or Corporate

Technorati_state_of_the_blogosphere


Blogworld 2008 - Dave Taylor on Search Engines and Findability

Dave_taylor_blogworld_2008_2  Dave Taylor Ten Things Your Need to Know about Search Engines and Findability

It all starts with good content - interesting, compelling and relevant.

Search Engines use semantic (what are you saying) and contextual analysis (who links to you and how they link) to figure themes and topics.

Here are Dave's 10 Things (plus a Bonus Tip) to Know About Search Engine Optimization:

  1. Importance of titles- is title good enough to draw attention? Does is contain a keyword or concept about the post?
  2. Keyword Density - think keywords when writing - use the keyword several times in the post and not "it" or other pronouns.  Don't use click here - make the keyword text a link.
  3. Smart image filenames - Rename your images with relevant keywords for the particular post
  4. The alt and title attributes -Take the time to fill out the alt and title tags for your uploaded images and files - again with relevant keywords/concept.
  5. "More..." is definitely less" - Reconsider the use of the Read More  in the post.  Change the link from more to the keyword heavy title for example.  Consider not using "Home" but the name of your Website in Navigation.
  6. Use savvy permalinks -  Each blog post has it's own unique URL - choose the most powerful words to describe the content of your post.  Wordpress has plugins to customize your URL.
  7. Use HTML too, not just CSS - Search engines like HTML - All blog platforms have easy HTML editors. (header tags <h1> <h2> for example)
  8. Minimize exit links - scrutinize who and how many links are in your blogroll.  The more outgoing links you have increases possibility of visitors leaving your site
  9. Use internal links to cross-promote content - Use Related/Similar Posts at the end of your post (Use Wordpress plugin); Title of the blog post is the link.
  10. Encourage easy commenting - Don't require login or registering in order to post comments.
  11. Bonus Tip:  Use Keyword Research Tools to see what combination of words and word phrases people use and how often people search for certain keywords.