RISMedia Article on Blogging
Tuesday, March 06, 2007
This article entitled, If You Blog It, Will Leads Follow? from RISMEdia is a good overview of why blogging has become a necessary tool to use for increasing your marketing presence, establishing your brand, building relationships with your client base and positioning yourself as a market expert. Some blog basics include being clear about the goal of your blog, committing to posting frequently and promoting your blog.