"How To Blog" Series Starts Today
Friday, June 08, 2007
Today I am launching a series on How To Blog with an emphasis on blogging for the real estate professional. We are also planning a series of training sessions to cover this material in the near future at Prudential Americana Group. We will conduct the training live and also record a series of tutorials (audio and video) for posting to this blog and CareerRealty.com. Here's the outline:
How to Blog Series
1. Blogs Part 1 – The Basics
- What is a Blog?
- The Blogosphere - History/Stats
- Types of Blogs
- Who is blogging?
- Why blog?
- To Do List before you join the blogosphere
- How/Where to find blogs
- Anatomy of a Blog
2. Blogs Part 2 – Create and Maintain Your Blog
- Top 10 Tips for Blogging
- Pre-launch Preparation
- Choosing a Blogging Platform
- Resources/Tutorials for Wordpress, Typepad, Blogger
- Creating a schedule for blogging – your commitment
- Using the draft feature of your blog platform
- Content Ideas
- Organizing your content - articles, research, ideas
- Blog post formats/ types
- How to position yourself as an expert
- Search Engine Optimization Tips for blogs
3. Blogs Part 3 – Marketing & Publicizing Your Blog
- Season your blog with posts
- Create an RSS feed - email subscription
- Submit to Blog Directories
- Offline marketing ideas
- Monetize your blog
4. Real Estate Appendix
- Real Estate Blogs to read
- Real Estate Blog packages/platforms
- RE Communities, Directories & Networks
- Marketing Yourself and Your Listings Online
5. Resource Appendix
- Books
- Websites
- Tutorials
- Audio/Video Programs