There are many good reasons to create and maintain a blog... these are my top 6:

1.  Relatively easy and cost-effective web solution

• Don’t need to be a “techie” to create a blog
• Real time, fresh, relevant content
• Easy to maintain and post
• There are many free blog platforms
• Your time and commitment is the main resource needed

2.  Create higher Search Engine Rankings

• Blog posts are coming up more and more frequently in search engines
• Again…fresh, relevant, keyword specific content is the key!
• Your blog can be an extension of your website – have a link to your primary real estate website on your blog
• Don’t (over) sell your listings or yourself on your blog – use your website for the promotion and selling

3.  Build a community

• Your blog is an opportunity to communicate with both current and potential future clients and customers
• Create a buzz  with compelling content that keeps readers coming back for more - maintain loyal customers by providing the information they want

4.  Position yourself as a niche market/industry/local market expert

• Write about your area of expertise in the business
• Use your blog to provide specific content and info to groups like:
   Your SOI/Past Clients
   Geographical Farming Areas
   Other Niche Markets  (FSBO/Expireds/High Rise/Condos/Land, etc)

5.   Marketing and branding

• Your blog can further promote your local brand and add to your overall marketing presence
• Just remember – the blog forum is more about community, networking, communication, sharing information – not just selling.

6.   Generate Leads

• Ultimately when you provide valuable, informative and compelling content on your blog and
• develop a relationship-based approach to sales and
• demonstrate to the reader/visitor your human side, your unique voice, your transparent-self…  I, for one, believe it can turn into business!

Next in the How to Blog Series:  6 Questions to Ask Yourself Before Creating A Blog

Visit my page to read all the posts for this series.