There are numerous blog platforms available to create your blog ranging from free to a monthly hosting fee.  Explore the options, functionality, features and decide which blog solution is best for you.

My recommendations ...

www.Wordpress.com  Wordpress.com  is the top choice for a FREE blog (hosted on their servers) or you can download the software at www.Wordpress.org) and install it on your own server or through a web hosting service.

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www.Typepad.com  I use Typepad for this blog.  I enjoy the overall platform and many of the features.  Pricing starts at $4.95/month to $29.95 - each level adds additional storage, bandwidth and other features.

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www.Blogger.com

This is Google's easy-to-use blog platform

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For Real Estate Professionals, there are a number of specialty blog platforms and solutions:

Free:

• Active Rain - I highly recommend considering a blog on the Active Rain Network for Real Estate Professionals.  If you are just getting started with blogging, AR is easy to use and I have found the posts show up in the search engines frequently.  See my previous posts about AR by clicking on the Active Rain Category in the right sidebar.
• Realty Blogging   
• CREN Blog Community
• Real Town

For a Fee:

Real Estate Tomato Blogs - Cost: Varying (Custom Design from Scratch, Training Course)

RSS Pieces -  Cost: $499 basic setup/ $699 custom setup and $69/mo hosting/support

Blogging Systems -  Cost: range for most platforms $495 - $995 implementation; $19.95 - $49 per month per blog

Uberator  - Real Estate template website and blog package

Real Estate Blogsites - email chris@realestateblogsites.com for more info and pricing