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Building Your Social Media Profile Panel at RISMedia Social Media Summit

I had the opportunity to be a part of a dynamic panel on Social Media Profiles at the RISMedia Leadership Conference/Social Media Summit in Rye, New York (June 9-10).

The panel was facilitated by Krisstina Wise, Broker-Owner of The Good Life Team in Austin, TX.  Krisstina has (in just over a year) dominated in her market place with her web presence through blogging and integration of other key social networks like Facebook and Twitter. More than 50% of her business is generated through social media. 

The panel included:

  1. Pat Wattam, Broker/Associate, Re/Max First in Baton Rouge, LA
  2. Anthony Crecco, Broker/Owner Crecco Real Estate
  3. Craig Donato, CEO. Oodle
  4. Rebecca Chandler, Director of Marketing, The Real Estate Book  

I discussed the importance of knowing your goals (purpose, outcomes) before embarking on your social media marketing journey.  Here are the key questions to consider:

What do we want to accomplish with our social media strategy? Be specific.

  • Do we want to communicate and build more relationships online?
  • Build brand awareness?
  • Visitors complete a form, sign up for something, calls or emails for more information, become a prospect for our business or service?

Who is our target audience? Our perfect customer?

  • What social media and networking sites are they using?
  • How do we know or how can we find out?

Who is going to maintain our social media presence?

  • Write and upload the blog posts?
  • Status updates? 
  • Do we have the resources to sustain our strategy?

How do we measure success?

  • Are we measuring views, traffic, comments, subscribers, leads, sales?

I also reviewed some strategies for managing your online brand (name reputation). 

1parkplace has a free report The 5 P's of Social Marketing which includes a checklist for building your social network profiles and a list of sites to monitor your brand online.

Request your Free copy of this report as well as several others at:


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