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July 2018

We continue our series on blogging for business with this 5-step guide to launching your blog. Go to our page on How To Blog for all the other articles in this series. 1 – Identify your primary topics (niche) Think of your blog as a book – in fact it could lead to actually publishing a book one day! Ideally 3-5 primary topics and 10-12 overall categories What are you truly passionate about? What is your niche or specialty? 2 – Choose a blog platform Built-in blog on your existing website vs Blogger (Google) Typepad (movable type) Active... Read more →