Questions to Answer Before Starting a Blog
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Five Steps to Launch Your Blog


We continue our series on blogging for business with this 5-step guide to launching your blog.  Go to our page on How To Blog  for all the other articles in this series.



1 – Identify your primary topics (niche)

  • Think of your blog as a book – in fact it could lead to actually publishing a book one day! Ideally 3-5 primary topics and 10-12 overall categories What are you truly passionate about?
  • What is your niche or specialty?

2 – Choose a blog platform

  • Built-in blog on your existing website
  • vs
  • Blogger (Google)
  • Typepad (movable type)
  • Active Rain – Rainmaker account ($39/mth or $199/yr) Open your blog to consumers Get your blog posts found on Google Share your blog posts on social media

3 – Get a domain name and hosting

  • Go Daddy (domain and hosting options)
  • Host Gator / Blue Host both support WordPress hosting
  • WP Engine
  • Read this article from Problogger: 4 perspectives to consider for naming Human (easy to remember), Brand, SEO, Legal (copyright/trademarks)

4 – Setup & Design your Blog

Do it Yourself or outsource to an expert.  Wordpress tutorials generally come with all the major WP hosting solutions.

Find a Theme You Like – some recommendations:

DIVI – Elegant Themes

StudioPress Envato Market – Theme Forest

Real Estate – Agent Evolution Equity Theme

Logo & Branding Remember to be in compliance with your State & Company advertising rules

Pages vs Posts

  • If you are creating a standalone blog site, then you could include basic pages like About Us, Contact Us, and other applicable content as a part of your overall navigation menu
  • Categories can also be added to a main nav menu
  • Categories organize your blog posts into the main topic and focus areas of your blog

Plugins – add functionality and features to your blog

  • Akismet (anti-spam) – Jetpack
  • SEO (All in one or Yoast)
  • Contact form – integration to your email service
  • Image Gallery / slideshow
  • Email opt-in to add forms from your email marketing service:
  • Mailchimp
  • Aweber
  • Convertkit
  • Two specific plugins for optins and email campaigns: SumoMe Optinmonster
  • Social Sharing (Jetpack)
  • Google analytics


  • Categories
  • Recent posts
  • Recent Comments
  • Facebook, IG, Twitter feeds
  • CTAs
  • Your photo and contact info

Navigation – make it easy for readers/visitors to find your content

  • Main Menu (pages and/or categories Categories Tags Search bar (Header and sidebar)

5 – Start writing posts!

  • Brainstorm topics now – create a list of posts to write
  • Write 5-10 blog posts – Go live with at least 3 posts
  • Keep a notebook or online list for recording ideas for posts
  • Always include an image, photo or video in your post


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