25 posts categorized "Marketing Ideas, Promotion, Branding" Feed

It's not to late to join our 30-Day Work from Home Challenge! Get immediate access to all of the recorded training and links to the Live Sessions: https://joinhomeconnectamerica.com/30-day-challenge-registration/ By the end of this training, you will … Design a daily success action plan and routine that gets results Master your CRM Be able to conduct Virtual Buyer Consultations, Open Houses & Showings Create a virtual Listing Presentation that leverages video & 3D Tours Be a boss with video and social media Own your online presence Have new business and a solid pipeline! Some Highlights: A recent realtor.com survey revealed that... Read more →

Hyperlocal Newsletter - What is it? An electronic or print newsletter you send to your client base and prospects monthly that contains compelling, interesting and fun LOCAL content about your community, neighborhood, lifestyle blended with just the right amount of real estate self-promotion and calls to action! What can you use to create the newsletter? A CRM that has an HTML editor and ability to create branded templates (we use kvCORE from Inside Real Estate at Home Connect America) Mail Chimp or Constant Contact or other email marketing service (We use MailChimp for our internal company newsletter) Content & Layout... Read more →

A content marketing calendar will map all of your marketing/ promotional campaigns and your social media plan. Think about what content you can share across various channels that will support your business objectives. You can also use the calendar to collect your thoughts and ideas for future posts, campaigns and marketing ideas to develop. We created the 2020 Marketing Content Calendar to guide you to an organized and effective overall plan of action for all of your marketing strategies in the upcoming year! Get this FREE Download here: http://joinhomeconnectamerica.com/2020-marketing-calendar/ Read more →

At WBNL Coaching, we embrace and highly recommend using video in your overall business and marketing plan. Video is a game changer and you can truly stand apart from your competitors with consistent and quality videos.  Enhance your brand and make your mark as a local real estate market expert with more video! Read more →

In a previous week's business tip, we covered 10 ways to build your mailing list. This week we build on that business strategy and share some tips and best practices for using email to market to your database and various email lists. Overall, our recommendation is to have a multi-type connection plan for leads and past clients/your database that includes: Email Text Calls Mailers Social media messages Personal notes Let's talk specifically in this tip about email marketing. What can you use for email marketing? Your current CRM Top Producer Lion Desk Contactually iXact Contact Does your real estate website... Read more →

In this week's business tip, we discuss ten ways to build your database (or your mailing/emailing list). As a small business owner, you must always be connecting with potential customers and adding them to your mailing list. Ultimately, the goal is to nurture your leads and build relationships through a consistent connection plan that provides valuable and informative information over time. You must stay top of mind with your database so they think of you for their next purchase or sale or they know someone who is ready. It is imperative that you have these tools to support your list... Read more →

In this business tip, we hare an idea called the Local Business Spotlight Connection. It's an easy and powerful strategy to provide added value to your past clients (Your Database) and another way to connect with your past clients. Identify 12 small business owners in your market area - one to spotlight each month. Start with your database and think about who has a local small business. Create and send a letter or email to your database to see if they have a business or service to promote. Ask them to contact you so you can discuss the networking opportunity.... Read more →

We find that many real estate agents (and other small business owners) avoid setting up some of the online sites (Yelp for example) because they are worried about getting a bad or negative review. Reality Check…. reviews and ratings are not going away for the real estate professional! In fact, it’s become so mainstream that you may be hurting your business if you are not fully embracing an effective strategy for getting client reviews and ratings. Prospective customers and even your referrals are Googling you and looking for ratings and reviews from previous clients when selecting an agent to hire.... Read more →

Getting More Client Reviews and Testimonials

Client Reviews and Testimonials have become absolutely critical to your business success! We all know that approximately 90% of consumers use the internet to search for homes and this includes searching for and "Googling" the Realtor that they eventually decide to hire! Even when you get a referral, don't you know that they are most likely doing a Google search on you to discover all they can and check your reviews? Here are the most important online locations to get client reviews, recommendations, or testimonials for your business: Zillow LinkedIn Google My Business Facebook Page LinkedIn Yelp Your Website Our... Read more →

Joining or starting a Mastermind Group is a powerful, creative and supportive strategy to implement for your business and personal development. One such group is a powerful Mastermind success story for five Las Vegas Realtors whose group "No Excuses" meets every Wednesday without fail. No Excuses founders Mark Sivek and Linda Stegall started the group in 2004. Three other Realty ONE Group real estate agents round out the group of five: Joan Brooks, Lori Wayne and Susan Brock. No Excuses' mission statement is local agents supporting local businesses and the Las Vegas economy. The group meets every Wednesday to either... Read more →

Calling All Las Vegas Professionals to Network at June 11 Power Breakfast

Las Vegas Network for Professionals June Power Breakfast Joel Smith and I will be facilitating the next meeting of the Las Vegas Network for Professionals on June 11, 7:30-9:00am at Cadillac Ranch in Town Square. We encourage all Las Vegas Entrepreneurs, business owners and professionals to attend and check out this powerful network of local professionals from all types of businesses and backgrounds. To register for the event: http://lvnp-junepowerbreakfast.eventbrite.com/ If you are on Facebook - join this group - Las Vegas Network for Professionals and keep up with all the activities, events and continue the networking experience online. Or you... Read more →

A succesful eMarketing strategy must have: Compelling reason(s) for prospect to contact you over other agents Benefits for prospect Specific offers, reports Calls to action Lead capture ability Measuring & Tracking capability Steps for Internet & eMarketing Success 1. Create & Maintain a great “Destination” Website Customer-Centric not Agent-Centric - "Image style branding is out" People don’t want to be sold, they want to be helped and get information Internet = access, information, instant Offer what the consumer wants Easy & accessible Search for listings (IDX) Photos & virtual tours Reports, local market data Neighborhood, community, school information Foreclosure, short... Read more →

6 Fundamentals of Marketing

Jean Jones of ProspectsPlus recently gave an excellent presentation to our real estate office on the fundamentals of marketing and how to use the marketing and lead generation materials available from ProspectsPlus. I encourage you to check out the cost effective and wide variety of marketing materials, personal brochures, postcards and more. Contact Jean Jones directly for more information at 623-544-1205 or email:[email protected]. Here are the six fundamentals of marketing Jean shared with our office: Budget. Every business needs a budget and a method to track your expenses and return on investment. See my post on the Real Estate Business... Read more →

Recent Articles from Realtor Magazine - Green Marketing, Technology and more

I finally caught up on some reading this weekend - you know those magazines that pile up with the intention of getting around to them in a free moment! I read the August issue of NAR's REALTOR magazine and wanted to share some highlights with links to the online articles. NAR's Newest Designation Is Green - the first certification courses will be held at the NAR Convention in Orlando, November 5-6. For more information about the designation, or to register for the course, visit www.greenresourcecouncil.org or e-mail [email protected]. Green Your Marketing With Eco Features - This article offers some advice... Read more →

Home Staging Tips and Resources

In any market, but particularly a buyer's market, the listing that looks the best, shows the best and feels the best will sell faster (that is given the listing is also priced properly!). The best staged home will sell faster when all other things are comparable (price, terms, location). Helping a seller to prepare the home for showings and staging the property are two initial and essential strategies in a successful listing and marketing program. The three major areas of consideration for preparing a home to go on the market are: Clean De-Clutter Stage individual rooms Las Vegas real estate... Read more →

Top 12 Real Estate Marketing & Industry Blogs

This is my current list of the best blogs covering the real estate industry, blogging, marketing, technology and news... in no particular order - they are all great! Transparent Real Estate - Pat Kitano blogs on real estate industry and technology issues. The Real Estate Tomato - Jim Cronin's blog is packed with blogging tips, advice and strategies. RE Tomato also builds custom real estate blogs. The Future of Real Estate Marketing - Joel Burslem and contributors blog on real estate web 2.0 and marketing. Bloodhound Blog - Greg Swann leads the way with this popular, collaborative, cutting-edge blog on... Read more →

RealEstateShows.com - Affordable Online Marketing Solution for Personal Promotion and Real Estate Listings

RealEstateShows.com is a wonderful, user-friendly and affordable solution for Virtual/Visual Tours for your listings. You pay $125 per year and get unlimited tours Free 14 day trial - take it for a test drive Use your digital photos to create Internet Shows in less than 5 minutes Very easy to use - simple tutorials to walk you through the entire process Create a 30 second (5 photos) or 60 second (9 photos) video Create internet flyers and distribute free to Google Base, Oodle, Trulia, Zillow, Vast Hotpads, Geebo Embed (post) your video on your blog, You Tube, craigslist Real Estate... Read more →

vFlyer.com for Online Marketing of Your Listings - Real Estate Agent Success Tools

vFlyer is an online service that enables you to create a standardized, professional-looking classified ad and post it to the leading classified websites. You can also use vFlyer to distribute via: email Printable PDF format Embedable widget for your blog Posting to Craigslist Zillow, Trulia, Google Base, Oodle, Lycos, Vast, Hotpads, Olx, and Geebo Prices start at $12.95/month. Watch this 95 second demo video to see the power of this online marketing service. The vFlyer blog has tips and marketing ideas on how to get the most from their product. Read more →