In this multi-part series, we are discussing lessons learned right now as we continue to grow our real estate team in Las Vegas utilizing the tools and systems in our Real Estate Team Builder program. First up is a two-part list of MUST HAVE THESE THINGS IN PLACE ideally BEFORE building your team. By the way, this list is also for solo-agents. Listen to Part 1 on this podcast: Real Estate Software Solution - team version that allows your team members to have all these tools: IDX Website CRM - drip campaigns (email, text, video) Lead capture, nurture, and conversion... Read more →
21 posts categorized "Real Estate Business Systems"
Hyperlocal Newsletter - What is it? An electronic or print newsletter you send to your client base and prospects monthly that contains compelling, interesting and fun LOCAL content about your community, neighborhood, lifestyle blended with just the right amount of real estate self-promotion and calls to action! What can you use to create the newsletter? A CRM that has an HTML editor and ability to create branded templates (we use kvCORE from Inside Real Estate at Home Connect America) Mail Chimp or Constant Contact or other email marketing service (We use MailChimp for our internal company newsletter) Content & Layout... Read more →
Between now and the end of the year, we are recommending and challenging you to make at least one connection with the people in you database (your sphere of influence, friends, family, past clients). In this segment, we discuss several ideas for connections. Gratitude call, text, or mailer Pop-by with a gift (Pie before Thanksgiving, Champagne before New Year’s Day) BONUS: Drop off a pie or cookies to your local first responders Introduce your Client Appreciation Program Client Appreciation Event Holiday party Cookie Exchange Pie Party Host a watch party for sporting event (local teams, college bowls, super bowl) Happy... Read more →
In this segment of the WBNL Podcast, we discuss strategies to get more listings now. We have included additional tips and ideas to consider implementing for your real estate business in this post. We invite you to join our Wanderers Club (only $197/year) to access all the premium training including our online course: Connecting Your Real Estate Business Course, Connecting with Real Estate Social Media and Tech, Introduction to Team Building and Align, Connect Prosper. Read more →
1 - Shift to the Business Owner Mindset As Michael Gerber states in the eMyth Revisited – you are the 3 key roles when you start your business: CEO – vision Manager – operations; customer service Technician – sales & marketing; content creators Successful business owners have these 3 traits: a great work ethic (they show up and work their plan), unwavering perseverance and a positive, make-it-happen mindset. Work Ethic - requires diligence, hard work, and self-discipline. This means you have a definitive plan of action and you work it consistently. Positive Mindset is a process not event! You have... Read more →
Do you have a risk reduction plan for your real estate business? In this post, we outline 12 strategies or best practices to consider adopting to reduce your liability and help manage the risk of potential litigation as well as complaints filed with the state real estate licensing entity or your local REALTOR Association. Develop and use standard procedures with everyone. Review fair housing rules and treat all prospects, customers and clients honestly, fairly and equally. Keep a communication log during your transaction. Record your notes, conversations, milestones. If red flags are raised during the transaction or you encounter challenges,... Read more →
Time Block to Stay Focused & On Track The primary goal with time-blocking is to carve out blocks of time to commit to the most important activities in your day and week. The schedule represents what your week would look like in a perfect world for you and your business. Of course, the trick is sticking to your commitments and not allowing interruptions, distractions or something else deter you from doing the activity you have scheduled. Time-blocking tips Use primary categories to guide you to scheduling the key areas for you and your business. We recommend scheduling “Prospecting” time in... Read more →
Real Estate Tip #6 for 2017 – Implement Real Estate Business Systems
Thursday, January 05, 2017
How do you answer this question…. What do you do for a living? Are you working on your business while also working in it? Is the business running you or are you running your business? Most real estate agents are not running their business as a true business. They are simply the “technician” working with buyers and sellers toward a successful close of escrow and collecting a commission for services rendered. They haven’t spent the time to establish duplicatable and efficient systems to manage and run a profitable business. Create and implement key real estate business systems that work for... Read more →
Connect more often with your database and actively ask for referrals! Building your database is an ongoing and daily process. It’s a mindset. Set a goal for the number of people you want to add to your database on a weekly or monthly basis. Read more →
Powerful Real Estate Business Plans - Florida REALTORS Presentation
Thursday, August 20, 2015
I had the privilege of presenting to a great group of real estate professionals attending the Florida REALTORS Annual Conference and Trade Expo / Celebration '15 today. You can download all the customizable Real Estate Business Plan templates from our new website introducing HMB Coaching Read more →
Heart Mind Business Coaching is a real estate, business, life coaching and training company providing both personal, one-on-one coaching and online, on demand training and virtual coaching. HMB Coaching: Align and Connect Your Heart (passion) and Mind (attitude) with Your Business. Read more →
Developing best practices and incorporating the recommendations outlined below into your daily real estate business will significantly reduce your liability and help manage the risk of potential litigation as well as complaints filed with the department of real estate or your local REALTOR Association. Develop and use standard procedures with everyone. Review fair housing rules and treat all prospects, customers and clients honestly, fairly and equally. Keep a communication log during your transaction. Record your notes, conversations, milestones. If red flags are raised during the transaction or you encounter challenges, it is particularly important to be record the facts and... Read more →
Create a Powerful Referral System with these 7 Action Steps
Sunday, August 12, 2012
SOI/ Past Client Referral System There are 3 basic reasons why many agents fail to conquer the most important real estate system to implement – your Sphere of Influence (SOI) and Past Client Referral System. They never decide on a contact management or software solution. If they have a solution, they don’t enter the contacts, sort and categorize them. They over-analyze or never decide what to do or send out each month – thus, ultimately doing nothing for months on end. So, let’s break it down step-by-step, get this critical system in place and generating business and referrals immediately. The... Read more →
REALTORS! Are you leveraging the power of an effective open house? This weekend, April 28-29, 2012 is the Realtor Nationwide Open House Weekend... Potential home buyers rely on open houses to help them find the home of their dreams. This weekend buyers can have a greater chance of doing just that during Realtor® Nationwide Open House Weekend, which is organized by state and local Realtor® associations across the country. This Saturday and Sunday, April 28-29, Realtors® from coast to coast will host thousands of open houses while engaging consumers on the benefits of homeownership and bringing buyers and sellers together.... Read more →
Creating a Saleable Asset & Designing Your Real Estate Career Exit Strategy
Wednesday, March 04, 2009
The primary focus of much of the coaching I conduct with real estate agents is how to set-up, operate and ultimately exit from their successful real estate business. In this multi-part series I want to discuss some of the key points and strategies for making that happen. In my experience as a broker-manager and coach for the last 16 years, it amazes me how many top-producing agents are unbelievable rainmakers and not always the best at managing their finances or their team, setting up and utilizing effective systems and running the business like a business. As an industry, training is... Read more →
I first wrote and posted the following article on this Real Estate Coach Blog in November 2007. I have updated the intro paragraph with my thoughts on the current real estate market in Las Vegas. The 10 Tips to THRIVE are timeless however and easily adapted for any business owner. Our current real estate market in Las Vegas (and around the country) continues to present an interesting test for all involved… from the buyers, to the sellers to the practicing real estate agents and also for the brokerage firms. I’ve been living and working in Las Vegas since 1992 and... Read more →
How to Actively Build Your Client Database and Referrals
Monday, June 16, 2008
Building your database is an ongoing and daily process. It's a mindset. Set a goal of the number of people you want to add to your database on a weekly or monthly basis. Every day, you will have opportunities to network and talk to others. Turn every day situations into an opportunity to discuss the real estate business and invite someone to be added to your mailing or email list. Here are some strategies and ideas to begin implementing in your daily Action Plan today! Build a habit of sending personal notes Commit to a certain number of personal, hand-written... Read more →
Real Estate Farming - How to Increase Your Listing Inventory
Sunday, June 15, 2008
In the real estate business, there are several types of "farms." The geographic farm (prospecting specific neighborhoods or subdivisions) is the most common. Other farms might include: Professional (teachers, attorneys, nurses, doctors - maybe from a related previous career) Apartments and tenant occupied residential properties Out-of-state owners Your last name (I could farm all property owners with the last name O'Brien, O'Brian, O'Bryan for example.) Cultural group Real Estate Farming is analogous to agricultural farming. The "farmer" must analyze the land; prepare and fertilize it; sow the seeds, water, weed and nurture the garden; then harvest the crop when it... Read more →
There are 3 basic reasons why many agents fail to conquer the most important real estate system to implement – your Sphere of Influence (SOI) and Past Client Referral System. 1. They never decide on a contact management or software solution. 2. If they have a solution, they don’t enter the contacts, sort and categorize them. 3. They over-analyze or never decide what to do or send out each month – thus, ultimately doing nothing for months on end. So, let’s break it down step-by-step, get this critical system in place and generating business and referrals immediately. The key to... Read more →
Home Staging Tips and Resources
Monday, June 09, 2008
In any market, but particularly a buyer's market, the listing that looks the best, shows the best and feels the best will sell faster (that is given the listing is also priced properly!). The best staged home will sell faster when all other things are comparable (price, terms, location). Helping a seller to prepare the home for showings and staging the property are two initial and essential strategies in a successful listing and marketing program. The three major areas of consideration for preparing a home to go on the market are: Clean De-Clutter Stage individual rooms Las Vegas real estate... Read more →