Hyperlocal Newsletter - What is it? An electronic or print newsletter you send to your client base and prospects monthly that contains compelling, interesting and fun LOCAL content about your community, neighborhood, lifestyle blended with just the right amount of real estate self-promotion and calls to action! What can you use to create the newsletter? A CRM that has an HTML editor and ability to create branded templates (we use kvCORE from Inside Real Estate at Home Connect America) Mail Chimp or Constant Contact or other email marketing service (We use MailChimp for our internal company newsletter) Content & Layout... Read more →

Between now and the end of the year, we are recommending and challenging you to make at least one connection with the people in you database (your sphere of influence, friends, family, past clients). In this segment, we discuss several ideas for connections. Gratitude call, text, or mailer Pop-by with a gift (Pie before Thanksgiving, Champagne before New Year’s Day) BONUS: Drop off a pie or cookies to your local first responders Introduce your Client Appreciation Program Client Appreciation Event Holiday party Cookie Exchange Pie Party Host a watch party for sporting event (local teams, college bowls, super bowl) Happy... Read more →

Here are Four Client Connections we highly recommend including in your past client connection plan: Closing Settlement Statement Home Anniversary Card Email and/or Call Birthday Card, Email and/or Call Annual Home Valuation Closing Settlement Statement This marketing connection is designed to send the first week of January to all clients who closed a transaction in the previous year. Make sure to send it in January for those clients who prepare a tax return as soon as they get their W-9 or W-2s! Download the Closing Statement letter template Tips on Implementing this Client Connection Strategy Follow these easy steps to... Read more →

Do you have a system in place to contact your clients on important dates like birthdays and home anniversaries? I want to suggest that making a birthday or home anniversary personal call can be more impactful and meaningful than a text, card or social media post. Or perhaps consider doing a combination of connections will be a best practice for some of you. The point is – do something to acknowledge important dates in your client’s lives. I recently celebrated a birthday and confirmed my observation over the past couple years that as a society, we rely more and more... Read more →

When was the last time you received a personal, hand-written note in the mail? If you are like me, you still have it! Writing personal notes is one of the most impactful and least expensive ways to connect to people and grow your business. Here are the top reasons why you should include writing personal notes as a daily success strategy for your business: Personal Notes are always opened and read They leave a lasting impact Personal, written note cards can make someone's day They help you build and deepen the quality of your connections and relationships Personal notes make... Read more →

Connect more often with your database and actively ask for referrals! Building your database is an ongoing and daily process. It’s a mindset. Set a goal for the number of people you want to add to your database on a weekly or monthly basis. Read more →

If you want to run your business as a true business while leveraging technology and tools to save time and to run more efficiently; then consider really embracing a complete system like Top Producer. Read more →

SOI/ Past Client Referral System There are 3 basic reasons why many agents fail to conquer the most important real estate system to implement – your Sphere of Influence (SOI) and Past Client Referral System. They never decide on a contact management or software solution. If they have a solution, they don’t enter the contacts, sort and categorize them. They over-analyze or never decide what to do or send out each month – thus, ultimately doing nothing for months on end. So, let’s break it down step-by-step, get this critical system in place and generating business and referrals immediately. The... Read more →

Building your database is an ongoing and daily process. It's a mindset. Set a goal of the number of people you want to add to your database on a weekly or monthly basis. Every day, you will have opportunities to network and talk to others. Turn every day situations into an opportunity to discuss the real estate business and invite someone to be added to your mailing or email list. Here are some strategies and ideas to begin implementing in your daily Action Plan today! Build a habit of sending personal notes Commit to a certain number of personal, hand-written... Read more →

There are 3 basic reasons why many agents fail to conquer the most important real estate system to implement – your Sphere of Influence (SOI) and Past Client Referral System. 1. They never decide on a contact management or software solution. 2. If they have a solution, they don’t enter the contacts, sort and categorize them. 3. They over-analyze or never decide what to do or send out each month – thus, ultimately doing nothing for months on end. So, let’s break it down step-by-step, get this critical system in place and generating business and referrals immediately. The key to... Read more →

On June 12, I posted Reasons to Join the Active Rain Real Estate Network . At that time there were over 36,000 members (professionals from real estate, mortgage, title and related industries). As of today, there are now close to 40,000 members. In fact, a recent press release on Active Rain states: SEATTLE, July 11 /PRNewswire/ -- ActiveRain, the world's largest social networking site for real estate professionals, marked its one-year anniversary today by surpassing 35,000 members and 120,000 posts, and projecting monthly double-digit growth over the next 12 months. For the full report: World's Largest Social Networking Site For... Read more →

Last week I interviewed Matthew Hardy, developer and designer of a powerful Real Estate software system called Real Estate Success Tracker (REST). You can listen to the call above or download the audio file. Several weeks ago my team and I previewed the unique features and usability of the program through an online demonstration with a team from REST. Simply put, I was impressed. The program is a comprehensive, easy to use tool to follow-up with your sellers, buyers, and sphere of influence as well as track your real estate transactions. The online training and tech support is also outstanding.... Read more →